Prizm meticulously devised a tailored multimedia strategy by capitalizing on the unique positioning and functionalities of various media channels, organized into stages, to achieve the objectives. Targeted campaigns, synchronized with key festivals and events, were deployed to maximize brand exposure and engagement among the local Chinese community.

Regarding media channels, Auckland Airport’s WeChat account was strategically harnessed as the central platform for brand representation. This approach established a direct and engaging line of communication with the intended audience. Prizm also collaborated with local media platforms to further amplify The Mall’s exposure within the local Chinese community. 

Additionally, Prizm maximized reach and engagement by partnering with the Little Red Book influencers. This comprehensive approach ensured that the message reached a wider audience and resonated effectively with the target market, ultimately driving increased traffic, and bolstering brand awareness within the local Chinese community.