Explore China's Booming Live Video Streaming Market
By 2023, the live video streaming market in China is set to surpass 700 billion yuan, with a staggering 750 million users engaging across diverse content categories like e-commerce, gaming, concerts, reality shows, and sports.
As businesses and creators harness this vast audience, the live streaming e-commerce sector alone surged by 121% in 2021, reaching a remarkable 961 billion RMB. This vibrant landscape anticipates further expansion, with an estimated 150.73 billion RMB growth by the close of 2022.
Livestreaming stands out as a highly favored sales avenue, delivering exceptional ROI to brands within the Chinese market. It serves as a versatile tool, unveiling new product launches, facilitating pop-up sales, exclusive VIP sales events, seasonal promotions, and acting as a potent catalyst for enhancing conversion rates.
Our Service Scope
Customized live video streaming strategies crafted to align seamlessly with your brand's objectives.
- Customized Strategies
- Market Research
- Efficient Execution for Optimal Results
Brand Live Video Streaming
We offer end-to-end solutions for brand live video streaming.
- Account Setup/Takeover and Management
- Content Strategy and Planning
- Live Streaming Room Setup
- Host Selection and Training
- Ongoing Live Streaming Operations
- Monthly Performance Reporting
Influencer Live Streaming
Our influencer live video streaming services provide a tailored gateway to this thriving market, connecting brands with influential personalities to create authentic, captivating, and result-driven experiences for your target audience.
- Talent Sourcing
- Briefing and Contracting
- Quality Control
- Detailed Performance Reporting
Frequently Ask Questions
Two primary approaches exist within the live streaming landscape. The first is to establish a dedicated brand account, promising substantial rewards, yet demanding significant risk and resource allocation. The alternative is to partner with influencers for live streaming, providing less risk but limited control over branding and pricing. Regardless of the chosen path, both strategies require meticulous planning.
Reach out to us, and we will customize a strategy and execute it on your behalf, helping you achieve your objectives.
With a multitude of live-streaming platforms available, choosing the right one for your brand can be overwhelming. From traditional sales platforms like Tmall, Tmall Global, and JD, to social ecommerce platforms such as Douyin, Xiaohongshu, and Kuaishou, and even social platforms like Bilibili, the landscape is diverse, each offering unique advantages and considerations.
Let us simplify your decision-making process. We specialize in market research and strategy tailoring to help you reach your target audience effectively. Talk to us now.