Little Red Book
Fueling Your ROI through Social Innovation
Little Red Book, initially a product reviews site, has evolved into a global sensation with over 300 million users worldwide, including 100,000+ Chinese speakers in New Zealand and half a million in Australia. This thriving community combines Instagram's social and visual appeal with Amazon's shopping convenience. Users flock to the app, with a staggering 41.1% visiting 1-2 times daily, making it an integral part of their routine.
What sets Little Red Book apart is its authenticity and reliability. It's like having a circle of friends who share their latest discoveries, offering a personal guide to explore amazing products and brands. This word-of-mouth effect has earned Little Red Book the reputation of boasting the highest sales ROI among all Chinese social platforms, making it a go-to platform for brands seeking to tap into a loyal and engaged user base.
Our Service Scope
Brand Account Setup
We facilitate the seamless creation and optimization of your Little Red Book brand account, ensuring it reflects your brand identity and values effectively.
- Account Registration
- Brand Profile Creation
- Account Functionality Setup
Brand Account Management
Providing day-to-day brand account management, we ensure a strong online presence, meaningful audience connections, and brand growth through consistent content and engagement.
- Content Planning and Creation
- Visual Localization
- Audience Engagement Activities
- Customer Enquiry Handling
- Monthly Report
Influencer Marketing (KOL / KOC)
Harness the power of influential key opinion leaders (KOLs) and key opinion consumers (KOCs) through strategic partnerships, amplifying your brand’s reach and fostering authentic connections with your audience.
- KOL/KOC Sourcing
- KOL/KOC Campaign Planning and Management
- Live Streaming Campaign
We design and execute engaging Little Red Book (LRB) ads, maximizing their impact in attracting and converting potential customers.
- Ad Account Set Up
- Ad Campaign Strategy Configuration
- Ad Creative
- Ad Placement & Monitor
- Ad Data Analysis
LRB E-Commerce Store
With expertise in Little Red Book’s ecommerce integration, we help set up and optimize your brand store, enabling seamless transactions and driving sales.
- Store Set Up
- Day to Day E-Commerce Operation
- LRB Livestream
- Monthly Report
Frequently Ask Questions
The vibes in China are slightly differently from Australia and New Zealand. In China, we’ve got a spotlight on the younger generation namely 90s ladies, with over 87% of users hunting for the latest fashion trends and beauty secrets. But Australia and New Zealand (ANZ) is a more even playground, with 60% being the female power. Age and interest wise, ANZ user group is a whole mixtape chatting about local lifestyle, local shopping advice and insider guides for some cool sites.
Little Red Book offers plenty of options for brands to gain exposure and grow sales, starting from the classic journey of creating eye-catching content to product listing and order fulfilment from its ecommerce function. Depends on your goal and budget, brands have the power to pick from crafting and managing your own brand account or collaborating with influencers on impactful campaigns. Ecom-wise, you can either listing on LRB’s own marketplace or carve your own brand store.
We partner with Little Red Book, working with them to achieve clients’ goals either targeted at China market or ANZ market. We have a team specialized in account management and content creation in Guangzhou China and a team in Auckland to better serve brands.