Digital Media Buy
Navigate An Integrated Digital Communication For You
Entering the complex world of Chinese digital platforms can be challenging. Prizm as the global partnership with China digital giant, our expert team has an in-depth understanding of the major platforms, including Baidu, WeChat, Weibo, Douyin, Little Red Book and more. We strategize and implement ad campaigns that align with each platform's unique user base and functionality, ensuring your brand stands out among the digital noise.
Our Service Scope
Our team of experts conducts in-depth market research to identify your target audience, competitors, and market trends in China.
We create a tailored media plan that aligns with your business goals and budget. This includes selecting the most relevant digital platforms and channels to reach your target audience.
Ad Campaign Strategy
Our experienced strategists design data-driven ad campaigns that resonate with the Chinese audience, taking into account cultural nuances and consumer behavior.
We craft compelling and visually appealing ad content, including text, images, and videos, optimized for Chinese digital platforms.
Leveraging our strong relationships with top Chinese media outlets and platforms, we negotiate the best rates and placements to maximize the impact of your ads.
We closely monitor the performance of your ad campaigns in real-time, making necessary adjustments to optimize results and ensure a high return on investment.
Reporting and Analytics
You'll receive detailed reports on campaign performance, including key metrics such as impressions, clicks, conversions, and ROI, allowing you to make informed decisions.
Frequently Ask Questions
We work with a range of digital platforms, including but not limited to WeChat, Weibo, Baidu, Douyin (TikTok), and various popular mobile apps and websites. The selection of platforms depends on your target audience and campaign objectives.
We conduct thorough market research and audience analysis to identify the most suitable digital media channels for your business. This includes understanding your target demographic, industry trends, and competition in the Chinese market.
Yes, we offer ad content creation services tailored to Chinese audiences. This includes crafting compelling text, visuals, and videos that resonate with Chinese consumers and consider cultural nuances.
The budget requirements vary depending on your campaign objectives and the platforms chosen. We work with businesses of all sizes and can customize a strategy to fit your budget while ensuring the best possible results.
We track key performance indicators (KPIs) such as impressions, clicks, conversions, click-through rates (CTR), return on investment (ROI), and more. We provide regular reports so you can gauge the effectiveness of your campaigns.