Case Studies
Auckland Airport × China Eastern Airlines Route Promotion
Background
As international travel between China and South America continues to grow, Auckland Airport partnered with China Eastern Airlines to promote a newly launched long-haul route connecting Shanghai and Buenos Aires, with a transit stop in Auckland.
This route creates a strategic bridge between Asia and South America, positioning Auckland as a key transit hub. To ensure Chinese travellers clearly understood the journey and felt confident choosing this route, Auckland Airport engaged us to develop a dedicated video campaign tailored specifically to the Chinese market.
Objective
The goal was to create a video tailored to Chinese travellers, introducing the new route and clearly explaining what to expect when transiting through Auckland. The content needed to be practical, informative, and easy to understand.
Solution
We produced a short-form video designed specifically for a Chinese audience. The video focused on:
Visa requirements before departure
Step-by-step transit guidance at Auckland Airport
Airport facilities including shopping, VIP lounges, restaurants, and rest areas
A smooth and convenient transfer experience
The messaging was clear, reassuring, and aligned with Chinese travellers’ concerns about international transit.
Result
The campaign successfully positioned Auckland as a convenient and comfortable transit hub for travellers flying between China and South America. The video helped simplify complex travel information and enhanced confidence in choosing this new international route.
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