Case Studies
AuMake Online Branding and Social Media Advertising
Background
AuMake is an Australian listed health supplements retail company that operates 14 physical stores located in key precincts on Australia’s east coast and in New Zealand. Driven by the pandemic, AuMake pivoted their business model to drive digital sales and increase their membership numbers. In October 2020, PRIZM led the company in the launch of an online store on WeChat to increase their brand awareness among Chinese users in Australia, New Zealand and Mainland China.
Our Works
PRIZM oversaw the end-to-end marketing for the launch of the WeChat online store. This included strategic publicity on various platforms as well as the production of marketing collateral e.g. ad creatives for the campaign. We also maintained close communication with WeChat and Douyin representatives – enabling us to be nimble in the delivery of compelling narratives during the campaign.
Details of the launch were publicised via paid ads on popular Chinese social media platforms (WeChat, Douyin, and Toutiao) as well as ad placements in traditional local media and cross-marketing via the “mom & baby” vertical.
The number of membership registrations was tracked as a success metric for the campaign.
Result
The marketing campaign spanned across 3 months and PRIZM assisted AuMake in acquiring more than 12,000 membership registrations and generated brand awareness online. AuMake was also able to use the data collected to conduct subsequent analysis for further remarketing as they continue to increase their online presence.
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