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Case Studies

Barfoot & Thompson 2021 CNY Booth Campaign


Barfoot & Thompson is New Zealand’s largest privately owned real estate company based in Auckland, New Zealand. Barfoot & Thompson wanted to further engage the local Chinese community to improve their connections with them. Over Chinese New Year 2021, PRIZM assisted the brand in launching a campaign through their sponsorship of the CNY Festival & Market Day at ASB Showgrounds.


Our primary goal was to showcase Barfoot & Thompson as a cultural diversity advocate and boost brand loyalty. Simultaneously, we aimed to create engaging and interactive experiences that would draw in a wider audience.


Chinese New Year is the most celebrated festival for the Chinese and there is always a strong emphasis on family values for them. To exemplify this, PRIZM conceptualised a Chinese New Year themed booth utilising Barfoot & Thompson’s brand colors and logo as the focal point for the campaign.


Visitors were invited to pose for a family photograph with the branded decoration as a backdrop. These photos were then printed out and displayed in a magnetic photo frame for the visitors to put up in their homes/offices, thereby extending the connection with Barfoot & Thompson beyond the event venue. In addition, the campaign utilised WeChat (commonly used social media platform among the target group) to run a sure-win red packet lucky draw to encourage visitors to follow the Official Barfoot & Thompson WeChat account.


More than a thousand visitors were attracted to the booth and more than 500 families received the framed photographs. The campaign also led to an increased number of followers to Barfoot & Thompson’s Official WeChat account. Through celebrating this important festival for the Chinese, it further augments Barfoot & Thompson’s brand values of diversity and successfully drawing parallels to the common values that this family brand shares with the Chinese culture.

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