Case Studies
Barfoot & Thompson 2022 Christmas AR Campaign
Background
During Christmas 2022, Barfoot & Thompson launched an engaging online AR Filter campaign on Facebook and Instagram. This campaign aimed to provide customers with an interactive and festive experience.
Objective
The objective was to enhance brand engagement and create a memorable connection with customers during the holiday season using augmented reality technology.
Solution
Barfoot & Thompson developed an AR Filter that allowed users to swap different Christmas headbands by shaking their heads. This playful and interactive feature aimed to bring joy and promote the Barfoot & Thompson brand.
Result
The campaign garnered high engagement as users actively participated in the AR Filter experience, sharing their festive photos on social media. The campaign successfully increased brand visibility and fostered positive brand associations during Christmas.
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