Case Studies
Barfoot & Thompson Lunar New Year 2023
Background
Barfoot & Thompson is one of New Zealand’s oldest and most respected real estate companies, established in 1923. With headquarters in Auckland, it operates throughout Auckland and Northland, offering a wide range of real estate services and maintaining a strong reputation for integrity and professionalism.
Barfoot & Thompson proudly served as the primary sponsor of the 2023 Chinese New Year Festival & Market Day, a vibrant event where they celebrated the Chinese New Year alongside the local Chinese community. Additionally, they wanted to set up a stall at the event to further engage and participate in the festivities.
Objective
Our objective was to deepen brand engagement, forge meaningful connections with the Asian community. We aimed to create a Chinese New Year themed activations that resonated with cultural values and reflected Barfoot & Thompson’s understanding and appreciation of Asian traditions.
Solution
To achieve our objectives, we designed a Photo Booth and Ring Toss activation campaign for Barfoot & Thompson that incorporated elements of Chinese New Year traditions and cultural symbols, allowing participants to take part in the game, take memorable photos and share them on social media to win prizes.
Result
The Photo Booth generated significant social media shares, expanding Barfoot & Thompson’s reach and amplifying brand exposure. The Ring Toss game created friendly competition and longer interactions, forging memorable connections with the brand.
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