We developed a clear Rednote marketing strategy tailored specifically to Chinese parents living in New Zealand. Instead of simply translating existing English materials, we repositioned BestStart in a way that resonated with Chinese parenting values — focusing on trust, safety, structured learning, and emotional care. We managed the entire Rednote account, including content planning, Mandarin copywriting, visual direction, and ongoing community engagement.

Our content strategy focused on answering the real questions Chinese parents search for online, such as how New Zealand’s early childhood education system works, how children transition into childcare, and how bilingual development is supported. We created storytelling-style posts, parent-focused education content, and real-life centre insights that aligned with Rednote’s platform culture and search behaviour.

To maximise visibility, we combined organic content with Rednote ads boosting. We targeted Chinese parents living in New Zealand, particularly in cities with large Chinese communities, and promoted high-performing posts to increase reach, engagement, and enquiries. Through continuous optimisation of audience targeting and content performance, we ensured the campaign delivered both brand awareness and measurable enrolment growth.