We developed a comprehensive influencer marketing strategy on Little Red Book (LRB) that involved collaborating with 50 New Zealand-based influencers, each with a unique persona and audience focus. The strategy included:

1. Diverse Influencer Profiles: To maximize reach and engagement, we selected influencers from various niches, including:

   • Lifestyle Bloggers: Shared their personal health journeys and how incorporating Blackmores Omega and CoQ10 products into their daily routine improved their overall well-being.
   • Health and Wellness Experts: Provided in-depth, educational content on the benefits of Omega and CoQ10 supplements for heart health, enhancing the credibility of Blackmores products.
   • New Moms (Lifestyle Bloggers): Discussed the importance of self-care and maintaining heart health after childbirth, appealing to a demographic concerned with postpartum wellness.
   • Fitness Enthusiasts: Highlighted how Blackmores products support active lifestyles, particularly focusing on heart health and energy levels, resonating with fitness-focused audiences.
   • Professional Women (White-collar Workers): Positioned Blackmores supplements as part of a balanced lifestyle for busy professionals who prioritize their health amidst hectic schedules.
   • Career-Focused Influencers: Emphasized the importance of maintaining good heart health for productivity and success in the workplace, targeting career-driven individuals.

2. Varied Content Angles: Influencers created content from multiple perspectives, including personal testimonials, scientific explanations, and lifestyle integration, to appeal to different audience segments. This approach ensured that the product message was conveyed in a relatable and engaging manner.

3. Consistent Brand Messaging: All influencer content was aligned with Blackmores’ brand message, focusing on natural health and the importance of heart care, ensuring cohesive communication across all posts.