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Case Studies

DFS Auckland Lucky Capsule

Background

At Prizm NZ, we partnered with DFS Auckland to enhance brand presence during Double 11, Christmas, and Chinese New Year. The focus was on celebrating festivals, driving traffic to the offline store, and increasing instore sales among fashion and cosmetics enthusiasts.

Objective

  1. Festival Celebrations: Prizm aimed to infuse a festive spirit into DFS Auckland’s brand, creating a joyful atmosphere during Double 11, Christmas, and Chinese New Year.

  2. Drive Traffic to Offline Store: Employing an engaging strategy, Prizm sought to lure customers to the physical store by introducing a unique gaming experience tied to the festive celebrations.

  3. Increase Instore Sales: The overarching objective was to convert heightened engagement into tangible results by boosting instore sales through strategic initiatives.

Solution

Prizm introduced an interactive game, tied to qualifying purchases, where customers could win by pushing a button on a screen. This strategy aimed to boost engagement and transactions.Prizm introduced an interactive game, tied to qualifying purchases, where customers could win by pushing a button on a screen. This strategy aimed to boost engagement and transactions.

Result

The campaign successfully created festive joy, increased foot traffic, and led to a substantial boost in instore sales, exceeding set objectives. 

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