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Case Studies

Freedom RED Influencer Campaign

Background

Freedom, a leading retailer known for its wide range of home furnishings and lifestyle products, aimed to enhance its brand awareness and attract more customers to its marketplaces in New Zealand. To achieve this, they decided to capitalize on a significant shopping event, Flash Sale Day, to drive both online and offline traffic.

Objective

The primary objectives of the campaign were to build brand awareness for Freedom and to drive substantial foot traffic to its stores during Flash Sale Day. The focus was on engaging a broad audience across various interests, including lifestyle, fashion, and food, to maximize reach and relevance.

Solution

We implemented a strategic RED influencer campaign, collaborating with 8 Key Opinion Consumers (KOCs) based in New Zealand. These influencers, each with their own niche following in lifestyle, fashion, foodie, and related categories, were selected to authentically connect with a diverse audience. The campaign strategy included:

  1. Content Creation Around Key Themes: The KOCs created content showcasing their personal experiences with Freedom’s products, tailored to their specific niche. This included home décor tips, fashion and lifestyle integration, and even foodie perspectives, creating a multifaceted view of Freedom’s offerings.

  2. Highlighting Flash Sale Day: The influencers promoted the upcoming Flash Sale Day, sharing details about exclusive deals and discounts, which helped to generate excitement and anticipation among their followers.

  3. High Engagement Content: The posts were designed to encourage interaction, such as product reviews, styling tips, and sharing their favorite picks from Freedom’s range, fostering a sense of community and conversation around the brand.

Result

The campaign successfully generated high exposure and engagement across the RED platform, significantly boosting Freedom’s brand awareness. Positive feedback from followers regarding the products was prevalent, reflecting the authentic endorsements by the KOCs. As a result, there was a marked increase in foot traffic to Freedom’s marketplaces during Flash Sale Day, demonstrating the effectiveness of the influencer strategy in driving tangible business outcomes.

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