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Case Studies

Leapmotor | REDNote Product Launch Case Study (XiaoHongShu)

Objective of This REDNote Product Launch

  • Create brand awareness and buzz within the Chinese community in New Zealand.
  • Drive lead bookings through the official website.
  • Engage the local Chinese audience through both online and offline activations.

Strategy & Noteworthy Features

  1. Little Red Book (LRB) Account Launch:
    • Established Leapmotor’s official presence to directly engage with the Chinese audience, via a successful REDNote product launch campaign.
    • Developed engaging and NZ market relevant content to highlight Leapmotor’s features, benefits that suits NZ Chinese family.
  2. Influencer Test Drive & Content Collaboration:
    • Partnered with key Xiaohongshu(Rednote) Chinese influencers in New Zealand to test drive and review Leapmotor vehicles.
    • Shared their experiences through detailed posts, videos, and discussions, enhancing credibility and interest.
  3. Targeted LRB Ads Placement:
    • Executed a strategic advertising campaign on LRB to boost reach and engagement.
    • Targeted potential Chinese buyers based on demographics and interests to drive website visits and bookings.
  4. Chinese New Year Market Offline Activation:
    • Facilitated direct interactions between potential customers and Leapmotor representatives.
    • Drive onsite engagement thru Lucky Draw and UGC sharing on Rednote.

Results of Our Successful XiaoHongShu Product Launch

  • Significant brand awareness: Successfully generated widespread buzz in the Chinese community.
  • High engagement: LRB content gained strong traction, sparking discussions and interactions.
  • Lead generation success: The campaign effectively drove bookings through the website.
  • Strong offline presence: The CNY market event drew high foot traffic, increasing direct engagement with the brand.

By integrating a well-rounded digital and offline marketing approach, we successfully positioned Leapmotor as a strong contender in New Zealand’s electric vehicle market. The campaign’s success highlights the power of localized marketing strategies in driving awareness, engagement, and conversions.

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