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Case Studies

Manuka Health multi-market APEC

Background

Manuka Health partnered with Prizm Digital to deliver an ongoing, multi-market APEC marketing campaign, designed to strengthen brand awareness and engagement among Chinese consumers across Australia, New Zealand, Southeast Asia and Mainland China.

 

The campaign integrates influencer marketing, social content creation, paid advertising and offline activations, ensuring a consistent premium brand presence across both digital and physical touchpoints.

Objective

  • Strengthen Manuka Health’s premium brand positioning among Chinese consumers globally
  • Build sustained awareness across key APEC markets, including AU/NZ Chinese communities and Mainland China
  • Leverage influencer-led storytelling to drive trust and product education
  • Support major cultural and trade moments such as Chinese New Year and CIIE Shanghai
  • Integrate online influence with offline brand experiences and PR exposure

Strategy & Approach

 

  1. Influencer Marketing & UGC Seeding(Rednote & Instagram & Tiktok)
  2. Social Content & Account Management(Rednote & WeChat)
  3. WeChat & REDnote Paid Media & Platform Amplification
  4. Offline Activations & Experiential Marketing
  • Chinese New Year Activations (2025 & 2026):
    Cultural events and brand engagement initiatives targeting Chinese communities in Auckland
  • CIIE Shanghai (2025):
    On-ground activation supporting Manuka Health’s presence at China’s leading international trade expo
  1. Chinese Media & PR Collaboration

Result

  • Increased brand visibility across key Chinese consumer markets
  • Strong engagement on influencer and social content
  • Enhanced brand credibility through trusted creator voices and media exposure
  • Successful integration of online influence with offline brand experiences
  • Sustained brand presence through ongoing account management and content strategy

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