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Case Studies

Megatel RED Influencer Campaign

Background

Megatel, a prominent telecommunications provider in New Zealand, sought to expand its customer base within the Chinese international student community. To achieve this, they aimed to leverage social media platforms popular among this demographic, specifically focusing on Little Red Book (RED), a leading social commerce platform.

Objective

The primary goal of this campaign was to generate leads for Megatel’s mobile plans by engaging with Chinese international students in New Zealand. The campaign aimed to provide valuable content that would resonate with this audience, driving them to consider Megatel’s offerings.

Solution

We developed a targeted RED influencer campaign centered around three main content themes:

  1. Tips for NZ Chinese International Students: Offering practical advice for adapting to life in New Zealand, such as navigating local customs, transportation, and settling in.
  2. Guide for Saving Money: Sharing strategies to help students manage their finances effectively while living abroad, including budgeting tips and affordable lifestyle choices.
  3. Price Comparison: Highlighting Megatel’s competitive pricing and advantages over other mobile plan providers, tailored specifically to the needs of international students.

By collaborating with influencers who are well-regarded within the Chinese international student community, we created authentic, engaging content that resonated with the target audience. The influencers shared posts and stories, utilizing hashtags and compelling visuals to increase visibility and engagement.

Result

The campaign successfully attracted over 200 qualified leads who showed interest in joining Megatel’s mobile plans. This outcome demonstrated the effectiveness of the targeted content strategy and influencer collaboration in reaching and engaging the desired audience.

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