Case Studies
OSIM WeChat Marketing Ads
Introduction
OSIM is a global leader in healthy lifestyle products and operates a wide point-of-sales network with more than 426 outlets in more than 90 cities across 19 countries and territories. OSIM Australia reached out to PRIZM as they wanted to improve their branding and increase lead generation among the Chinese community in Australia.
Campaign Details
PRIZM anchored the digital marketing campaign for OSIM Australia using the commonly used Tencent platform among Chinese users and created WeChat Moments ads. With a clear objective and clearly defined target audience, PRIZM was able to harness features of the ads to enable a one-stop experience for the users.
The landing page contained all the necessary information to educate the users, hence it was a natural progression when it came to capturing lead information. The landing page also included a CTA (call-to-action) button where the users could contact OSIM Australia’s customer service department directly, reducing the need to be redirected to another page to do so.
Result
PRIZM helped OSIM to achieve their original objectives of brand awareness among Chinese users in Australia through delivery of eye-catching ads on a platform most suitable for its target audience. PRIZM managed to deliver stellar results by having a campaign reach of 600,000+ users and collected plenty of direct sales leads through the ads.
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