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Case Studies

PlaceMakers WeChat Marketing Ads


PlaceMakers is New Zealand’s leading and largest supplier of building materials and hardware. They have over 74,000 product lines and operates more than 60 stores countrywide. To better cater to New Zealand’s Chinese market, PlaceMakers consulted PRIZM for an effective marketing platform to drive online to offline sales targeting local Chinese builders.

Campaign Details

WeChat advertising channels were deployed to effectively extend their reach to local Chinese builders, improve brand awareness and direct online to offline sales. For example, in their annual Monster Tool Sale event 2021, visitors were directed to their

online platform to conveniently place their orders before they “Click & Collect” at their local stores. Breakfasts were also served at selected stores over the course of the Monster Tool Sale to encourage greater footfall at their stores, leading to more conversions with in-store staff expertise.


PRIZM was able to assist PlaceMakers to build a community through sharing and connecting Chinese builders with relevant and up-to-date industry developments. The ads also successfully achieved its objectives of increasing brand awareness for PlaceMakers and driving online to offline sales.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.