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Case Studies

Unionpay Multimedia Strategy

Background

UnionPay International has recently unveiled its latest offering in the New Zealand market – the PayZe Card, a prepaid gift card. With a focus on enhancing brand presence locally, UnionPay aims to strengthen its global influence while fostering meaningful connections within the local Chinese community. The overarching goal is to actively promote the use of UnionPay services across New Zealand.

Objective

The primary objectives of this strategic initiative are threefold:

  1. Boosting brand awareness within the local market.
  2. Strengthening UnionPay’s global influence.
  3. Cultivating connections within the local Chinese community to encourage widespread its latest offering in the New Zealand market – the PayZe Card, a prepaid gift card.

Solution

To achieve these objectives, Prizm, a leading China marketing agency, has crafted a comprehensive multimedia strategy. Leveraging key platforms such as Little Red Book, Facebook, Instagram, Tencent Network Advertisement, and local Chinese media, Prizm’s strategy encompasses a diverse range of tactics. This includes influencer campaigns, strategically placed banner ads, engaging pop-ups, and attention-grabbing open-screen formats. Notably, Prizm has designed creative content tailored for various shopping scenarios, facilitating multi-platform deployment. This nuanced approach ensures maximum brand exposure and facilitates precise targeting to reach the desired audience effectively.

Result

The implementation of Prizm’s multimedia strategy has yielded impressive results. UnionPay’s brand visibility has significantly increased within the local market, marking a successful step towards achieving the set objectives. The global influence of UnionPay has been further reinforced, and connections within the local Chinese community have been nurtured, leading to a notable uptick in the use of UnionPay services across New Zealand. Prizm’s expertise in crafting and executing this tailored marketing approach has proven instrumental in achieving the desired outcomes for UnionPay International.

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