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Case Studies

WuCha WeChat Content Retainer


WuCha Auckland, a bubble tea brand, expanded rapidly in Auckland since its 2018 debut, now with nine branch stores. To target local Chinese New Zealanders aged 18-35, WuCha collaborated with Prizm for strategic marketing.


Connect with the 18-35 demographic through effective marketing, particularly on WeChat, focusing on the younger generation, known as primary consumers of bubble tea.


Prizm leveraged WeChat advertisements, a cost-efficient channel, and designed H5 games tailored to different seasons and events. For example, during Valentine’s Day and Chinese New Year, games offered prizes like ‘buy one, get one free’ coupons.


The WeChat strategy, coupled with engaging H5 games, significantly boosted sales conversion. The one-year campaign garnered over 5000 followers on WuCha’s social media, a notable achievement given the targeted demographic’s size.

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