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Case Studies

Wukong Media Planning & Buying - WeChat Moment Ads

Project Introduction

As a solution to provide quality Chinese education for students living in overseas countries age 4 – 15 years old, WuKong Education was developed; an online education institution. In 2019, WuKong Education worked with Prizm in an attempt to expand its business amongst the global Chinese communities. With a distinct target audience and direction, WeChat’s Moment and Banner Ads were advantageous to deliver this message to the Chinese public.

Result

Thanks to the online presence of WeChat users, WuKong established a valuable customer base and rapid growth in a short period. More than 150 million exposures were recorded due to the advertisements posted and also accumulated a vast amount of sales leads.

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