KOL KOC Marketing Agency (Chinese Influencer Marketing)

KOLs (Key Opinion Leaders): These influential mega stars command massive traffic and followers, making them perfect choices to attract public attention. We collaborate with top-notch KOLs, ensuring your brand reaches a vast audience with their magnetic presence. 

KOCs are the unsung heroes of influencer marketing. They are your brand’s genuine fans and customers. Their organic reviews and posts on social media platforms hold immense sway over their loyal communities. We leverage this power to achieve rapid and cost-effective information dissemination, creating a powerful ripple effect. 

In the fast-paced landscape of Chinese influencer marketing, finding the perfect balance between power and cost-effectiveness is crucial. Our strategic approach offers you the best of both worlds – the star power of KOLs and the budget-friendly efficacy of KOCs. This potent combination ensures your brand message not only reaches a vast audience but also resonates deeply, driving meaningful engagement. 

According to the global average, KOLs (Key Opinion Leaders) are influential figures with large followings, from 50,000 to several million. They are viewed as experts and can significantly impact purchasing decisions and brand perception, on a large scale.

KOCs (Key Opinion Consumers) have smaller followings, usually between 5,000 and 10,000, as per the global average. They share authentic experiences and create relatable, user-generated content. KOCs are effective for social proof and word-of-mouth marketing.

These metrics are not set in stone and can depend on your requirements, niche, and market sizes. For the New Zealand market, do expect smaller followings on average.

In Chinese marketing, influencers are individuals with the power to affect opinions due to their social media presence, with varying follower counts and content ranging from lifestyle to entertainment.

Key Opinion Leaders (KOLs), a specialized subset of influencers, are recognized experts with larger followings, typically between 50,000 and 500,000 (as per the global standard) or more.

KOLs focus on delivering authoritative content such as product reviews and industry insights, valued for their expertise and credibility.

While influencers engage a broad audience across various topics, KOLs are sought for their specialized knowledge and trusted opinions in specific fields.