XiaoHongShu Marketing
(Little Red Book)

In China, XiaoHongShu (aka Little Red Book) primarily attracts the younger generation, particularly 90s ladies, accounting for over 87% of users actively seeking the latest fashion trends and beauty secrets. In Australia and New Zealand (ANZ), the user base is more evenly distributed, with 60% being female.

Little Red Book (or XiaoHongShu) provides a range of options for brands to gain exposure and boost sales. This includes creating eye-catching content, product listing, and order fulfillment through its e-commerce function.

Brands can tailor their approach based on goals and budget, managing their brand accounts or collaborating with influencers for impactful campaigns. 

E-commerce options include listing on Little Red Book’s marketplace or establishing a dedicated brand store.

Partnering with XiaoHongShu (Little Red Book) allows us to work closely in achieving clients’ goals, whether targeting the China market or the ANZ market. Our specialized teams in Guangzhou, China, focus on account management and content creation, while our Auckland team is dedicated to providing excellent service to brands and clients.

Little Red Book (RED) or XiaoHongShu benefits brands seeking to boost exposure and drive sales. With over 300 million users, including affluent individuals, it offers excellent ROI potential.

Brands can create engaging content, list products, and manage orders directly through its e-commerce features. The combination of user-generated content and paid ads enhances visibility and user engagement.

XiaoHongShu excels in word-of-mouth marketing and its closed-loop system, guiding users from discovery to purchase and improving marketing effectiveness.

The platform’s precise targeting and influencer collaborations make it adaptable for various goals and budgets across most industries.

Little Red Book (XiaoHongShu) caters to a variety of industries, making it versatile for different business types. However, it particularly thrives in sectors related to fashion, beauty, and lifestyle.

Brands in these industries can effectively tap into the platform’s engaged user base, especially those looking for the latest trends and KOL insights. While these sectors benefit the most, other industries exploring visual and experiential marketing can also find success in XiaoHongShu.

XiaoHongShu (RED) offers different account types for various purposes. User accounts are for individuals exploring content, while brand accounts are designed for businesses to build a branded presence and engage with users.

KOL (Key Opinion Leader) accounts are for influencers to share their views and collaborate with brands. Knowing these distinctions helps brands select the right account type for their marketing goals and target audience.