Skip to content
SOCIAL MEDIA

WeChat Marketing

badge

Beyond Messaging - A Passport to the Online Universe of Chinese Audience via WeChat

WeChat Image

WeChat from Tencent combines instant messaging, social media, apps, and mobile payment. It is China’s “app for everything” and a “super app” because of its wide range of functions for both individuals and businesses.

With an impressive user base surpassing 1.24 billion active users by the end of 2021, WeChat expands its international reach, attracting users from various demographics, including Chinese migrants, international students, and individuals from all walks of life. In New Zealand, there are currently over 200,000 active users.

Our Service Scope

Tailored Marketing Strategy Icon

Tailored WeChatMarketing Strategy

We craft bespoke WeChat marketing strategies, optimize resources, and focus on achieving your goals.

  • Customized Strategy
  • Conversion Funnel for Maximised Results
  • Goal-Oriented Approach
  • Define Brand’s Tone of Voice
Official Account Setup Icon

Official WeChatAccount Setup

We assist in establishing a WeChat Brand Account to cultivate an authentic and credible brand image for your Chinese audience.

  • Account Registration
  • Brand Profile Creation
  • Account Functionality Setup
Brand Account Management Icon

Brand Account Management

Providing day-to-day brand account management, we ensure a strong online presence, meaningful audience connections, and brand growth through creative content and consistent engagement.

  • Content Planning and Creation
  • Visual Localization
  • Audience Engagement Activities
  • Customer Enquiry Handling
  • Monthly Report
WeChat Ads/Media Buy Icon

Paid WeChat Advertising

Our skilled ad specialists can boost your brand exposure and engagement to the maximum.

  • Ad Account Set Up
  • Ad Targeting Strategy Configuration
  • Ad Creative
  • Ad Placement & Monitor
  • Ad Data Analysis
Influencer Marketing Icon

Influencer Marketing (KOL / KOC)

Collaborating with KOL/KOC empowers your brand to engage authentically and effectively with your target audience.

  • KOL/KOC Sourcing
  • KOL/KOC Campaign Planning and Management
  • Live Streaming Campaign
WeChat E-Commerce Store Icon

WeChat E-Commerce Store

WeChat store enables you to showcase and sell your products seamlessly to Chinese customers.

  • WeChat Store Set Up
  • WeChat Store UI Design
  • WeChat Store Operation
WeChat CRM Loyalty Icon

WeChat CRM Loyalty

WeChat CRM helps you build and manage meaningful relationships with your customers on the WeChat platform.

  • CRM Planning
  • CRM Program UI Design
  • CRM Program Development
  • CRM Program Management
Contact Us for Consultation

Frequently Ask Questions

The functions include Messaging, WeChat mini program, WeChat mini program, Moments, Channels, Top Stories (News), WeChat official account, WeChat Advertising. 

  • Greater traffic and income potential for original video creators. 
  • WeChat’s AD revenue growth will revolve around WeChat channels 
  • Decluttering of group chats and moments promotional messages. 
  • High brand visibility on WeChat search. 

WeChat advertising includes 4 types: Moment ads, banner ads, mini-program ads, and KOL (Key Opinion Leader) banner ads.

 

Moment, banner, and mini-program ads are priced by Cost Per Click (CPC) or Cost Per 1,000 Impressions (CPM), varying by location, niche, and competition. KOL banner ads, featuring influencers, are pricier and depend on the influencer and niche.

 

Brands must be registered companies in Mainland China with industry licenses to advertise on WeChat.

WeChat advertising costs vary by ad type, such as Moment ads, banner ads, KOL banner ads, or mini-program ads, as well as by niche and target location.

 

Advertising in Tier 1 cities like Beijing, Shanghai, and Guangzhou can be up to twice as expensive as in Tier 2 or 3 cities like Wenzhou, Haikou, or Shaoxing. 

 

Targeting Chinese users outside of China (New Zealand, Australia, the UK, or the US) will generally cost as much as advertising in Tier 1 cities.

 

Currently, overseas businesses are allowed to open a WeChat Business Account for paid advertising – without the need to apply for licenses.

WeChat’s global user base includes Chinese speakers from Mainland China, Malaysia, Singapore, the UK, New Zealand, Australia, and more, totaling over 1.3 billion users. Its influence is growing as foreigners increasingly engage with Chinese culture.

 

In regions like Singapore and Malaysia, where many speak Mandarin due to early 20th-century migration, WeChat is a key communication tool alongside Western apps. Chinese students and professionals abroad also use WeChat, making it ideal for brands targeting overseas Chinese communities.

 

The user demographics are diverse: 14% are 25-30, 22% are 31-40, and 19% are 41-50. This range makes WeChat a valuable platform for various industries, including pharmacies and restaurants.

Ready to Elevate Your WeChat Game

Ready to unlock the full potential of WeChat? Contact us today to elevate your WeChat presence.