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SOCIAL MEDIA

Weibo Marketing

UnveilingWeibo, China’s Social Media Powerhouse

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Weibo, a dynamic microblogging platform, offers real-time information, engaging content, and interactive conversations. It began with celebrities and now includes media, government, businesses, and NGOs for effective communication.

With 500+ million monthly users, Weibo boasts a vibrant community. The top 100 users have 485+ million followers. Over 5,000 companies and 2,700 media organizations in China use Weibo to connect with their audiences.

By leveraging trending topics and fostering a social ecosystem, Weibo gains a competitive edge, providing a thriving hub for trending discussions and engaging content, improving user experience.

At PRIZM New Zealand, we specialize in Weibo Marketing and can help your brand stand out and succeed. As your dedicated Weibo agency, we’ll position you in front of millions of users and build a vibrant, engaging environment for your brand.

Our Service Scope

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Weibo Marketing Strategies

We specialize in Weibo marketing strategies, tailoring each approach to your unique needs, and emphasizing goal achievement.

  • Customized Strategy
  • Efficient Execution for Optimal Results
  • Targeted Goal-Driven Methods
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Weibo Official Account Setup

We assist in setting up official accounts to establish a strong online presence for your brand or organization.

  • Brand Account Application
  • Brand Profile Creation
  • Account Functionality Setup and Optimization
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Weibo Account Management

We offer comprehensive daily account management, ensuring a robust online presence, building meaningful connections with your audience, and driving brand growth through consistent content and engagement.

  • Content Strategy and Creation
  • Visual Localization
  • Engaging Audience Activities
  • Customer Enquiry Handling
  • Monthly Performance Reports
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Weibo Ads / Media Buy

Our skilled ad specialists can boost your brand exposure and engagement to the maximum.

  • Ad Account Application and Set Up
  • Ad Campaign Strategy Configuration
  • Ad Creative
  • Ad Placement & Monitor
  • Ad Data Analysis
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Weibo Influencer Marketing (KOL / KOC)

Collaborating with KOL/KOC empowers your brand to engage authentically and effectively with your target audience.

  • KOL/KOC Sourcing
  • KOL/KOC Campaign Planning and Management
Contact Us for Consultation

Frequently Ask Questions

Weibo’s real-time nature and dynamic content make it stand out. It’s known for its fast-paced discussions and trending topics, creating an engaging environment. 

Weibo boasts a massive and vibrant community with over 500 million monthly active users. These users actively participate in discussions, share updates, and follow their favorite influencers and brands.

You can share text posts, images, videos, and links on Weibo. It’s a versatile platform for sharing a wide range of content. 

Yes, foreigners can use Weibo via the international version, which doesn’t require a Chinese phone number for registration—WeChat can be used to register instead. The Weibo International app is available on the Apple App Store and Google Play Store, and can also be accessed via a web browser.

 

Weibo International offers an English interface and translation features, with generally the same content as the local version.

 

While occasional geofencing issues may limit some content, this is quite rare. Brands can effectively reach foreign audiences on Weibo.

Weibo draws a diverse, well-educated audience with a strong focus on news and events. Over half of its users are under 30, and most of the remainder are under 50, leading to high engagement and conversion rates, typically than other Chinese social media platforms. The platform favors concise, engaging content—under 2,000 words—and performs well with media such as pictures, videos, and gifs.

Organic Weibo marketing is free but requires effort to create engaging, informative content and build a following for a strong ROI.

 

Paid Weibo marketing, however, does involve costs. Banner ads typically start at as low as USD 0.1 per 1000 impressions but vary drastically depending on a variety of factors, like location, demographics, etc. Weibo ads are usually priced on a Cost Per 1,000 Impressions (CPM) basis, meaning you pay a flat fee each time your ad is shown to users, even if they see it multiple times.

 

Costs vary by goals; for instance, driving purchases is more expensive than clicks. These costs apply to various ad types, including news feed ads, Fan Connect Ads, Fan Tunnels, and Fan Headlines.

Ready to Elevate Your Marketing Game

Ready to unlock the full potential of Weibo? Contact our Weibo Agency to elevate your Weibo presence.