Our strategy focused on integrating offline activation with Chinese social media marketing. We designed and installed a premium Chinese New Year showroom decoration that aligned with the brand’s luxury image while creating a culturally authentic and visually engaging retail environment. The setup was carefully planned to enhance vehicle displays and encourage in-store photo sharing.

To amplify the campaign, we launched a targeted Rednote (Xiaohongshu) marketing campaign aimed at Chinese consumers in New Zealand. We developed localised Chinese-language content showcasing the festive showroom experience and seasonal promotions, supported by paid boosting to reach Auckland-based Chinese users. By connecting in-store decoration with digital storytelling, we created a seamless online-to-offline (O2O) marketing journey.

We produced a short-form video designed specifically for a Chinese audience. The video focused on:

• Visa requirements before departure

• Step-by-step transit guidance at Auckland Airport

• Airport facilities including shopping, VIP lounges, restaurants, and rest areas

• A smooth and convenient transfer experience

The messaging was clear, reassuring, and aligned with Chinese travellers’ concerns about international transit.

We developed a clear Rednote marketing strategy tailored specifically to Chinese parents living in New Zealand. Instead of simply translating existing English materials, we repositioned BestStart in a way that resonated with Chinese parenting values — focusing on trust, safety, structured learning, and emotional care. We managed the entire Rednote account, including content planning, Mandarin copywriting, visual direction, and ongoing community engagement.

Our content strategy focused on answering the real questions Chinese parents search for online, such as how New Zealand’s early childhood education system works, how children transition into childcare, and how bilingual development is supported. We created storytelling-style posts, parent-focused education content, and real-life centre insights that aligned with Rednote’s platform culture and search behaviour.

To maximise visibility, we combined organic content with Rednote ads boosting. We targeted Chinese parents living in New Zealand, particularly in cities with large Chinese communities, and promoted high-performing posts to increase reach, engagement, and enquiries. Through continuous optimisation of audience targeting and content performance, we ensured the campaign delivered both brand awareness and measurable enrolment growth.

Through an integrated organic + paid strategy, BridgeClimb Sydney experienced significant growth from the Chinese market.

The campaign delivered:

• Strong increases in Chinese audience engagement on Xiaohongshu
• Expanded brand visibility among outbound Chinese travellers
• Improved campaign reach during peak travel seasons
• A noticeable uplift in interest and bookings from the Chinese market

By combining cultural insight, platform expertise, influencer trust, and precision targeting, we helped BridgeClimb Sydney unlock meaningful and measurable growth from one of the world’s most influential travel audiences.

We developed a comprehensive influencer marketing strategy on Little Red Book (LRB) that involved collaborating with 50 New Zealand-based influencers, each with a unique persona and audience focus. The strategy included:

1. Diverse Influencer Profiles: To maximize reach and engagement, we selected influencers from various niches, including:

   • Lifestyle Bloggers: Shared their personal health journeys and how incorporating Blackmores Omega and CoQ10 products into their daily routine improved their overall well-being.
   • Health and Wellness Experts: Provided in-depth, educational content on the benefits of Omega and CoQ10 supplements for heart health, enhancing the credibility of Blackmores products.
   • New Moms (Lifestyle Bloggers): Discussed the importance of self-care and maintaining heart health after childbirth, appealing to a demographic concerned with postpartum wellness.
   • Fitness Enthusiasts: Highlighted how Blackmores products support active lifestyles, particularly focusing on heart health and energy levels, resonating with fitness-focused audiences.
   • Professional Women (White-collar Workers): Positioned Blackmores supplements as part of a balanced lifestyle for busy professionals who prioritize their health amidst hectic schedules.
   • Career-Focused Influencers: Emphasized the importance of maintaining good heart health for productivity and success in the workplace, targeting career-driven individuals.

2. Varied Content Angles: Influencers created content from multiple perspectives, including personal testimonials, scientific explanations, and lifestyle integration, to appeal to different audience segments. This approach ensured that the product message was conveyed in a relatable and engaging manner.

3. Consistent Brand Messaging: All influencer content was aligned with Blackmores’ brand message, focusing on natural health and the importance of heart care, ensuring cohesive communication across all posts.

We developed a comprehensive LRB strategy to effectively reach and engage Chinese shoppers. The strategy included:

1. Account Establishment and Content Planning: We set up an official LRB account for Mānawa Bay, focusing on creating high-quality content that highlights the unique offerings and experiences available at the mall. This included showcasing a variety of premium brands, exclusive promotions, and the mall’s vibrant atmosphere.

2. Targeted Content Themes: The content was strategically planned around themes that would appeal to both local Chinese residents and tourists. Themes included:

   • Shopping Guides and Tips: Providing followers with curated shopping guides, highlighting must-visit stores and the latest arrivals.
   • Exclusive Promotions and Events: Announcing special sales, events, and promotions to create urgency and encourage visits.
   • Lifestyle and Experience Posts: Sharing content that showcases the lifestyle aspect of shopping at Mānawa Bay, such as dining options, entertainment facilities, and unique experiences that make the mall a desirable destination.

3. Engaging Visuals and Interactive Content: To capture the audience’s attention, the content included high-quality images, videos, and interactive elements such as polls and Q&A sessions with followers, encouraging them to engage directly with the brand.