We developed a comprehensive influencer marketing strategy on Little Red Book (LRB) that involved collaborating with 50 New Zealand-based influencers, each with a unique persona and audience focus. The strategy included:

1. Diverse Influencer Profiles: To maximize reach and engagement, we selected influencers from various niches, including:

   • Lifestyle Bloggers: Shared their personal health journeys and how incorporating Blackmores Omega and CoQ10 products into their daily routine improved their overall well-being.
   • Health and Wellness Experts: Provided in-depth, educational content on the benefits of Omega and CoQ10 supplements for heart health, enhancing the credibility of Blackmores products.
   • New Moms (Lifestyle Bloggers): Discussed the importance of self-care and maintaining heart health after childbirth, appealing to a demographic concerned with postpartum wellness.
   • Fitness Enthusiasts: Highlighted how Blackmores products support active lifestyles, particularly focusing on heart health and energy levels, resonating with fitness-focused audiences.
   • Professional Women (White-collar Workers): Positioned Blackmores supplements as part of a balanced lifestyle for busy professionals who prioritize their health amidst hectic schedules.
   • Career-Focused Influencers: Emphasized the importance of maintaining good heart health for productivity and success in the workplace, targeting career-driven individuals.

2. Varied Content Angles: Influencers created content from multiple perspectives, including personal testimonials, scientific explanations, and lifestyle integration, to appeal to different audience segments. This approach ensured that the product message was conveyed in a relatable and engaging manner.

3. Consistent Brand Messaging: All influencer content was aligned with Blackmores’ brand message, focusing on natural health and the importance of heart care, ensuring cohesive communication across all posts.

We implemented a multi-faceted RED influencer strategy that included both organic and paid promotional tactics:

1. Collaboration with RED AU & NZ Influencers: We partnered with several influential Chinese influencers based in Australia and New Zealand, who specialize in lifestyle, fashion, and sports. These influencers created authentic and engaging content around the JD Sports Mid-Year Sale, showcasing their favorite products and sharing exclusive deals to entice their followers.

2. Boosted Posts to Target Geographic Users: To further amplify the reach, we boosted the influencers’ posts to target users in Australia and New Zealand specifically. This approach ensured that the content reached the most relevant audience, increasing the likelihood of engagement and driving traffic to both online and physical stores.

3. Xiaohongshu (RED) Ads for Enhanced Visibility: In addition to organic influencer posts, we selected high-performing content from the campaign to run as paid advertisements on RED. This strategy allowed us to reach an even broader audience and enhance the overall visibility of the JD Sports Mid-Year Sale, ensuring maximum impact.

We developed a comprehensive LRB strategy to effectively reach and engage Chinese shoppers. The strategy included:

1. Account Establishment and Content Planning: We set up an official LRB account for Manawa Bay, focusing on creating high-quality content that highlights the unique offerings and experiences available at the mall. This included showcasing a variety of premium brands, exclusive promotions, and the mall’s vibrant atmosphere.

2. Targeted Content Themes: The content was strategically planned around themes that would appeal to both local Chinese residents and tourists. Themes included:

   • Shopping Guides and Tips: Providing followers with curated shopping guides, highlighting must-visit stores and the latest arrivals.
   • Exclusive Promotions and Events: Announcing special sales, events, and promotions to create urgency and encourage visits.
   • Lifestyle and Experience Posts: Sharing content that showcases the lifestyle aspect of shopping at Manawa Bay, such as dining options, entertainment facilities, and unique experiences that make the mall a desirable destination.

3. Engaging Visuals and Interactive Content: To capture the audience’s attention, the content included high-quality images, videos, and interactive elements such as polls and Q&A sessions with followers, encouraging them to engage directly with the brand.

We implemented a strategic RED influencer campaign, collaborating with 8 Key Opinion Consumers (KOCs) based in New Zealand. These influencers, each with their own niche following in lifestyle, fashion, foodie, and related categories, were selected to authentically connect with a diverse audience. The campaign strategy included:

1. Content Creation Around Key Themes: The KOCs created content showcasing their personal experiences with Freedom’s products, tailored to their specific niche. This included home décor tips, fashion and lifestyle integration, and even foodie perspectives, creating a multifaceted view of Freedom’s offerings.

2. Highlighting Flash Sale Day: The influencers promoted the upcoming Flash Sale Day, sharing details about exclusive deals and discounts, which helped to generate excitement and anticipation among their followers.

3. High Engagement Content: The posts were designed to encourage interaction, such as product reviews, styling tips, and sharing their favorite picks from Freedom’s range, fostering a sense of community and conversation around the brand.

We devised a comprehensive RED influencer campaign strategy that involved collaborating with bloggers of varying tiers (from micro-influencers to macro-influencers) to create a diverse range of content formats and topics. The approach included:

1. Diverse Content Formats: We experimented with multiple content formats such as photos, videos, and live streams to showcase Fletcher Living properties and brand values. This diversity allowed us to see which formats resonated most with the audience.

2. Varied Content Angles and Topics: Influencers were encouraged to explore different angles, including property tours, lifestyle integration (e.g., how living in a Fletcher Living home complements various lifestyles), and home-buying tips. This variety helped to appeal to different audience segments and provided a holistic view of the Fletcher Living brand.

3. Targeted Influencer Selection: The campaign involved a mix of KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers) to reach a broad audience, from those interested in real estate investment to those looking for lifestyle inspiration.

We developed a targeted RED influencer campaign centered around three main content themes:

1. Tips for NZ Chinese International Students: Offering practical advice for adapting to life in New Zealand, such as navigating local customs, transportation, and settling in.
2. Guide for Saving Money: Sharing strategies to help students manage their finances effectively while living abroad, including budgeting tips and affordable lifestyle choices.
3. Price Comparison: Highlighting Megatel’s competitive pricing and advantages over other mobile plan providers, tailored specifically to the needs of international students.

By collaborating with influencers who are well-regarded within the Chinese international student community, we created authentic, engaging content that resonated with the target audience. The influencers shared posts and stories, utilizing hashtags and compelling visuals to increase visibility and engagement.

We designed a strategic RED KOL (Key Opinion Leader) and KOC (Key Opinion Consumer) campaign to introduce “The Mall” to a broader audience. The campaign focused on creating engaging and informative content around several key themes:

1. Shopping Guide of The Mall: Providing a comprehensive guide to shopping at “The Mall,” showcasing the variety of brands and products available.
2. Shopping Scenarios with Different KOL Experiences: Featuring influencers sharing their personal shopping experiences at “The Mall,” highlighting different scenarios and product finds to create a more relatable and authentic connection with the audience.
3. Gifting Ideas for Chinese New Year (CNY): Promoting special gifting ideas available at “The Mall” during the Chinese New Year period, encouraging followers to consider “The Mall” as a one-stop destination for their holiday shopping.
4. Selection of Popular Products Among Chinese Travelers: Highlighting a curated list of products that are especially popular with Chinese tourists, catering to their tastes and preferences.

By collaborating with well-known RED influencers who resonate with Chinese travelers, the campaign leveraged their reach and credibility to enhance “The Mall’s” brand image and attract more customers.

1. Festival Celebrations: Prizm aimed to infuse a festive spirit into DFS Auckland’s brand, creating a joyful atmosphere during Double 11, Christmas, and Chinese New Year.

2. Drive Traffic to Offline Store: Employing an engaging strategy, Prizm sought to lure customers to the physical store by introducing a unique gaming experience tied to the festive celebrations.

3. Increase Instore Sales: The overarching objective was to convert heightened engagement into tangible results by boosting instore sales through strategic initiatives.

To achieve these objectives, Prizm, a leading China marketing agency, has crafted a comprehensive multimedia strategy. Leveraging key platforms such as Little Red Book, Facebook, Instagram, Tencent Network Advertisement, and local Chinese media, Prizm’s strategy encompasses a diverse range of tactics. This includes influencer campaigns, strategically placed banner ads, engaging pop-ups, and attention-grabbing open-screen formats. Notably, Prizm has designed creative content tailored for various shopping scenarios, facilitating multi-platform deployment. This nuanced approach ensures maximum brand exposure and facilitates precise targeting to reach the desired audience effectively.