DFS Auckland Lucky Capsule

Case Studies

DFS Auckland Lucky Capsule

Background

At Prizm NZ, we partnered with DFS Auckland to enhance brand presence during Double 11, Christmas, and Chinese New Year. The focus was on celebrating festivals, driving traffic to the offline store, and increasing instore sales among fashion and cosmetics enthusiasts.

Objective

  1. Festival Celebrations: Prizm aimed to infuse a festive spirit into DFS Auckland’s brand, creating a joyful atmosphere during Double 11, Christmas, and Chinese New Year.

  2. Drive Traffic to Offline Store: Employing an engaging strategy, Prizm sought to lure customers to the physical store by introducing a unique gaming experience tied to the festive celebrations.

  3. Increase Instore Sales: The overarching objective was to convert heightened engagement into tangible results by boosting instore sales through strategic initiatives.

Solution

Prizm introduced an interactive game, tied to qualifying purchases, where customers could win by pushing a button on a screen. This strategy aimed to boost engagement and transactions.Prizm introduced an interactive game, tied to qualifying purchases, where customers could win by pushing a button on a screen. This strategy aimed to boost engagement and transactions.

Result

The campaign successfully created festive joy, increased foot traffic, and led to a substantial boost in instore sales, exceeding set objectives. 

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

UnionPay PayZe Card Multimedia Strategy

Case Studies

Unionpay Multimedia Strategy

Background

UnionPay International has recently unveiled its latest offering in the New Zealand market – the PayZe Card, a prepaid gift card. With a focus on enhancing brand presence locally, UnionPay aims to strengthen its global influence while fostering meaningful connections within the local Chinese community. The overarching goal is to actively promote the use of UnionPay services across New Zealand.

Objective

The primary objectives of this strategic initiative are threefold:

  1. Boosting brand awareness within the local market.
  2. Strengthening UnionPay’s global influence.
  3. Cultivating connections within the local Chinese community to encourage widespread its latest offering in the New Zealand market – the PayZe Card, a prepaid gift card.

Solution

To achieve these objectives, Prizm, a leading China marketing agency, has crafted a comprehensive multimedia strategy. Leveraging key platforms such as Little Red Book, Facebook, Instagram, Tencent Network Advertisement, and local Chinese media, Prizm’s strategy encompasses a diverse range of tactics. This includes influencer campaigns, strategically placed banner ads, engaging pop-ups, and attention-grabbing open-screen formats. Notably, Prizm has designed creative content tailored for various shopping scenarios, facilitating multi-platform deployment. This nuanced approach ensures maximum brand exposure and facilitates precise targeting to reach the desired audience effectively.

Result

The implementation of Prizm’s multimedia strategy has yielded impressive results. UnionPay’s brand visibility has significantly increased within the local market, marking a successful step towards achieving the set objectives. The global influence of UnionPay has been further reinforced, and connections within the local Chinese community have been nurtured, leading to a notable uptick in the use of UnionPay services across New Zealand. Prizm’s expertise in crafting and executing this tailored marketing approach has proven instrumental in achieving the desired outcomes for UnionPay International.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

SkyCity 2023 Lunar New Year

Case Studies

Sky City 2023 CNY

Background

SkyCity Auckland, a renowned entertainment group in Auckland, recognized the significance of cultural inclusivity and community engagement, especially with the vibrant Asian community in New Zealand. To strengthen their brand image as a leader in valuing diversity and to drive foot traffic to their properties, they partnered with us, experts in Chinese marketing, during the auspicious Lunar New Year celebrations in 2023.

Objective

Our primary goal was to showcase SkyCity as a cultural diversity advocate and boost brand loyalty. Simultaneously, we aimed to create engaging and interactive experiences that would draw in a wider audience, especially benefiting their restaurants, hotels, and casino.

Solution

We crafted two dynamic installations at SkyCity. The first, the Calligraphy Station, featured interactive tablet kiosks where visitors could create their own “Fu” calligraphy for prosperity, printed as spring couplets. The second, “Give Me Five,” offered visitors a chance to receive blessings from the God of Wealth, complemented by captivating lighting effects. Additionally, we introduced an innovative augmented reality (AR) game using voice control technology, allowing participants to command a virtual rabbit to climb the SkyTower by saying “Rabbit.”

Result

Our collaboration with SkyCity led to a remarkable showcase of immersive experiences that seamlessly blended tradition with modern technology. Visitors actively engaged in Lunar New Year festivities, creating their own calligraphy, receiving blessings, and enjoying the interactive AR game. Importantly, this initiative significantly boosted foot traffic to SkyCity’s properties, including their restaurants, hotels, and casino, resulting in increased consumer spending. The success of these installations not only delighted visitors but also generated positive community feedback and buzz. Together with SkyCity, we successfully brought the spirit of Lunar New Year to life, leaving a lasting impression on all who attended.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

Fletcher Living WeChat Content Marketing

Case Studies

Fletcher Living WeChat Content Marketing

Background

Fletcher Living, a subsidiary of the renowned Fletcher Group, is a leading residential development company with a strong presence in Auckland and Christchurch. In their marketing efforts, Fletcher Living had previously entrusted the operation of their WeChat account to an external agency. However, as Fletcher Living recognized the need for a fresh and tailored approach to engage the local Chinese community, they initiated a bid for a new agency. Prizm, with their proven expertise and innovative strategies, successfully pitched for the opportunity after rounds of presentations.

Objective

Fletcher Living, recognizing the importance of engaging with the Chinese community in New Zealand, set clear objectives for their WeChat marketing strategy. Their aim was to enhance brand awareness and strengthen connections among the local Chinese audience.

 

Additionally, Fletcher Living sought to explore new avenues for media buy to extend the coverage and maximize their reach within the target market. These objectives reflected their commitment to actively engaging and connecting with the Chinese community in New Zealand through strategic marketing efforts.

Solution

Prizm collaborated closely with Fletcher Living to understand their unique requirements and develop a strategic approach. Leveraging the expertise and industry insights, Prizm proposed and implemented a more user-friendly WeChat interface, introducing new functions and improving the overall account operation and content strategy. This revamp aimed to create an engaging and interactive experience for WeChat users, fostering stronger connections with the Fletcher Living brand.

 

In addition to the WeChat optimization, Prizm developed a comprehensive multi-media strategy to maximize brand exposure and effectively engage the target audience. As part of their innovative approach, Prizm successfully trialed the utilization of the Little Red Book platform, a dynamic social media platform with an active user base. This strategic move allowed Fletcher Living to showcase their brand from a fresh perspective, connecting with the local Chinese community in a more immersive and socially engaging manner.

Result

The collaboration between Prizm and Fletcher Living yielded exceptional results. Within a relatively short timeframe, Fletcher Living’s WeChat followers doubled in number, showcasing the increased brand awareness and engagement among the local Chinese community.

 

Following the strategic advertising placements in local Chinese media, Fletcher Living experienced a significant boost in brand visibility and engagement among the target audience. The campaign successfully reached a wide audience, generating substantial impressions and garnering positive engagement.

 

Moreover, the trial of the Little Red Book platform proved highly successful for Fletcher Living. It allowed the brand to present itself from a fresh perspective, creating a more immersive and socially engaging experience for the local Chinese community. This innovative approach resulted in increased brand recognition and deeper connections with the target audience.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

SkyCity RED Feeding Ad Placement

Case Studies

SkyCity RED Ad Placement

Background

SkyCity is an entertainment complex in the central business district of Auckland comprising of award-winning F&B establishments, hotels and the world-class SkyCity Casino. It is located at the base of the Sky Tower – an iconic landmark in New Zealand and the tallest building in the Southern Hemisphere. Prizm conducted feeding ads on Little Red Book for SkyCity to increase the exposure of their Little Red Book posts. SkyCity would like to target different advertising audience groups.

Objective

Our goal was generally boosting the visibility of SkyCity’s Little Red Book posts through advertising and reach specific audiences. For some restaurant and hotel related posts, the objective was to generate leads and increase bookings. To streamline communication and improve user experience, to get integrated a chat button into the ad. To encourage direct engagement, enabling real-time inquiries, reservations, and personalized assistance.

Solution

To achieve different ad objectives, we utilized the advertising mechanism on Little Red Book and selected appropriate advertising audience groups. We tailored our ad placements based on the geographic locations, and other factors of the different audience segments. This approach ensured precise targeting, increasing exposure and user engagement.

Result

Our advertising efforts yielded excellent results, achieving unprecedented exposure for SkyCity’s posts on Little Red Book. Over the past three months ad placement, we attracted hundreds million impressions, thereby boosting brand visibility and user engagement, also significant increase in followers of the official account. This promotion campaign successfully showcased SkyCity on the Little Red Book platform, resulting in significant exposure and positive outcomes.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

Freedom NZ:1 million impressions in 2 months

Case Studies

Freedom NZ: 1 million impressions in 2 months

Background

Freedom is a well-known lifestyle furniture and homeware brand with strong presence in Australia and New Zealand. However, they had not explored the Chinese market and lacked a focused strategy for this demographic. Recognizing the potential of the Chinese community in terms of population and purchasing power, Freedom aimed to create a dedicated strategy to tap into this market.

Objective

Freedom New Zealand set a clear objective: to develop a comprehensive Chinese-targeted marketing strategy that would effectively engage the local Chinese community. Their aim was to bridge the gap between their offerings and the preferences and aspirations of the Chinese demographic.

Solution

Freedom turned to Prizm for their expertise. Prizm crafted a tailored approach, aligning Freedom’s offerings with the desires of the local Chinese community. We leveraged Chinese social media platforms, focusing on WeChat and Little Red Book as primary channels for engaging with the target group and sharing compelling content. In addition to content, effective advertising placements were implemented to reach and engage the target audience.

Result

Through this collaboration, Freedom successfully executed their Chinese targeting marketing strategy, establishing a presence on WeChat, Little Red Book, and GDT (Tencent ads), effectively reaching and engaging the local Chinese community. 


In just three months, Freedom’s Chinese social media accounts gained a dedicated following, demonstrating a positive reception among the target audience. Furthermore, Prizm’s strategic ad placements on GDT generated an impressive 1 million impressions over two months, extending the reach of Freedom’s messaging and offerings.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

Barfoot & Thompson Lunar New Year 2023

Case Studies

Barfoot & Thompson Lunar New Year 2023

Background

Barfoot & Thompson is one of New Zealand’s oldest and most respected real estate companies, established in 1923. With headquarters in Auckland, it operates throughout Auckland and Northland, offering a wide range of real estate services and maintaining a strong reputation for integrity and professionalism.

Barfoot & Thompson proudly served as the primary sponsor of the 2023 Chinese New Year Festival & Market Day, a vibrant event where they celebrated the Chinese New Year alongside the local Chinese community. Additionally, they wanted to set up a stall at the event to further engage and participate in the festivities.

Objective

Our objective was to deepen brand engagement, forge meaningful connections with the Asian community. We aimed to create a Chinese New Year themed activations that resonated with cultural values and reflected Barfoot & Thompson’s understanding and appreciation of Asian traditions.

Solution

To achieve our objectives, we designed a Photo Booth and Ring Toss activation campaign for Barfoot & Thompson that incorporated elements of Chinese New Year traditions and cultural symbols, allowing participants to take part in the game, take memorable photos and share them on social media to win prizes.

Result

The Photo Booth generated significant social media shares, expanding Barfoot & Thompson’s reach and amplifying brand exposure. The Ring Toss game created friendly competition and longer interactions, forging memorable connections with the brand. 

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

Auckland Airport Content Creation

Case Studies

Auckland Airport

Background

The duty-free shopping sector has a significant contribution to Auckland Airport’s overall revenue. However, the decline in tourists during Covid-19 pandemic, particularly from China, prompted Auckland Airport to recognize the untapped potential of the local Chinese market with its substantial spending power.

Objective

In response, Auckland Airport aimed to revitalize The Mall, its online shopping site, among the local Chinese community. Their primary objectives were to increase brand awareness and drive traffic to the online platform, adapting to the pandemic’s changing landscape.

Solution

Prizm meticulously devised a tailored multimedia strategy by capitalizing on the unique positioning and functionalities of various media channels, organized into stages, to achieve the objectives. Targeted campaigns, synchronized with key festivals and events, were deployed to maximize brand exposure and engagement among the local Chinese community.

 

Regarding media channels, Auckland Airport’s WeChat account was strategically harnessed as the central platform for brand representation. This approach established a direct and engaging line of communication with the intended audience. Prizm also collaborated with local media platforms to further amplify The Mall’s exposure within the local Chinese community. 

 

Additionally, Prizm maximized reach and engagement by partnering with the Little Red Book influencers. This comprehensive approach ensured that the message reached a wider audience and resonated effectively with the target market, ultimately driving increased traffic, and bolstering brand awareness within the local Chinese community.

Result

Prizm’s strategy, integrating the WeChat account, local media partnerships, and Little Red Book influencers, broadened Auckland Airport’s message and resonated with the target audience. The approach effectively conveyed excitement and exclusivity around The Mall’s offerings, driving traffic and enhancing brand awareness within the local Chinese community.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

Barfoot & Thompson 2022 Christmas AR Campaign

Case Studies

Barfoot & Thompson 2022 Christmas AR Campaign

Background

During Christmas 2022, Barfoot & Thompson launched an engaging online AR Filter campaign on Facebook and Instagram. This campaign aimed to provide customers with an interactive and festive experience.

Objective

The objective was to enhance brand engagement and create a memorable connection with customers during the holiday season using augmented reality technology.

Solution

Barfoot & Thompson developed an AR Filter that allowed users to swap different Christmas headbands by shaking their heads. This playful and interactive feature aimed to bring joy and promote the Barfoot & Thompson brand.

Result

The campaign garnered high engagement as users actively participated in the AR Filter experience, sharing their festive photos on social media. The campaign successfully increased brand visibility and fostered positive brand associations during Christmas. 

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

SkyCity 2022 Moon Festival AR Campaign

Case Studies

SkyCity Moon Festival 2022

Background

The Chinese Moon Festival, also known as the Mid-Autumn Festival, holds great cultural significance for the Asian community, particularly those of Chinese heritage. Understanding the importance of this festival and its potential for marketing, SkyCity Auckland embarked on an innovative augmented reality (AR) campaign.

Objective

To showcase SkyCity’s unwavering commitment to embracing and celebrating cultural diversity, particularly within the Asian community, and to drive foot traffic to their establishments. By actively engaging with the Asian community and crafting an extraordinary celebration of the Aisan festival, we aimed to not only deepen brand loyalty but also attract a significant influx of visitors to SkyCity’s venues.

Solution

We set up a Guanghan Temple beneath the Sky Tower into a cube. Visitors scanned the cube with their cameras, triggering an enchanting AR experience. Chang’E and the Jade Rabbit would fly out upon the cloud and dance in front of the audience. Additionally, the exhibit provided an opportunity for visitors to learn about the Chinese legend of the Moon Festival.

Result

The Moon Festival Themed AR campaign captivated visitors, immersing them in the legend and creating a sense of wonder. Participants captured photos and shared their experiences, fostering a deeper connection with the festival. 

The AR experience became highly popular within two weeks, and it contributed to increased foot traffic and consumer spending. SkyCity benefited from the initiative, receiving positive responses from customers. It was not only a successful technological showcase but also a practical effort to encourage shopping and social interaction.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.