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Case Studies

Wukong Media Planning & Buying - WeChat Moment Ads

Project Introduction

As a solution to provide quality Chinese education for students living in overseas countries age 4 – 15 years old, WuKong Education was developed; an online education institution. In 2019, WuKong Education worked with Prizm in an attempt to expand its business amongst the global Chinese communities. With a distinct target audience and direction, WeChat’s Moment and Banner Ads were advantageous to deliver this message to the Chinese public.


Thanks to the online presence of WeChat users, WuKong established a valuable customer base and rapid growth in a short period. More than 150 million exposures were recorded due to the advertisements posted and also accumulated a vast amount of sales leads.

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