We implemented a strategic RED influencer campaign, collaborating with 8 Key Opinion Consumers (KOCs) based in New Zealand. These influencers, each with their own niche following in lifestyle, fashion, foodie, and related categories, were selected to authentically connect with a diverse audience. The campaign strategy included:

1. Content Creation Around Key Themes: The KOCs created content showcasing their personal experiences with Freedom’s products, tailored to their specific niche. This included home décor tips, fashion and lifestyle integration, and even foodie perspectives, creating a multifaceted view of Freedom’s offerings.

2. Highlighting Flash Sale Day: The influencers promoted the upcoming Flash Sale Day, sharing details about exclusive deals and discounts, which helped to generate excitement and anticipation among their followers.

3. High Engagement Content: The posts were designed to encourage interaction, such as product reviews, styling tips, and sharing their favorite picks from Freedom’s range, fostering a sense of community and conversation around the brand.

We devised a comprehensive RED influencer campaign strategy that involved collaborating with bloggers of varying tiers (from micro-influencers to macro-influencers) to create a diverse range of content formats and topics. The approach included:

1. Diverse Content Formats: We experimented with multiple content formats such as photos, videos, and live streams to showcase Fletcher Living properties and brand values. This diversity allowed us to see which formats resonated most with the audience.

2. Varied Content Angles and Topics: Influencers were encouraged to explore different angles, including property tours, lifestyle integration (e.g., how living in a Fletcher Living home complements various lifestyles), and home-buying tips. This variety helped to appeal to different audience segments and provided a holistic view of the Fletcher Living brand.

3. Targeted Influencer Selection: The campaign involved a mix of KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers) to reach a broad audience, from those interested in real estate investment to those looking for lifestyle inspiration.

We developed a targeted RED influencer campaign centered around three main content themes:

1. Tips for NZ Chinese International Students: Offering practical advice for adapting to life in New Zealand, such as navigating local customs, transportation, and settling in.
2. Guide for Saving Money: Sharing strategies to help students manage their finances effectively while living abroad, including budgeting tips and affordable lifestyle choices.
3. Price Comparison: Highlighting Megatel’s competitive pricing and advantages over other mobile plan providers, tailored specifically to the needs of international students.

By collaborating with influencers who are well-regarded within the Chinese international student community, we created authentic, engaging content that resonated with the target audience. The influencers shared posts and stories, utilizing hashtags and compelling visuals to increase visibility and engagement.

We designed a strategic RED KOL (Key Opinion Leader) and KOC (Key Opinion Consumer) campaign to introduce “The Mall” to a broader audience. The campaign focused on creating engaging and informative content around several key themes:

1. Shopping Guide of The Mall: Providing a comprehensive guide to shopping at “The Mall,” showcasing the variety of brands and products available.
2. Shopping Scenarios with Different KOL Experiences: Featuring influencers sharing their personal shopping experiences at “The Mall,” highlighting different scenarios and product finds to create a more relatable and authentic connection with the audience.
3. Gifting Ideas for Chinese New Year (CNY): Promoting special gifting ideas available at “The Mall” during the Chinese New Year period, encouraging followers to consider “The Mall” as a one-stop destination for their holiday shopping.
4. Selection of Popular Products Among Chinese Travelers: Highlighting a curated list of products that are especially popular with Chinese tourists, catering to their tastes and preferences.

By collaborating with well-known RED influencers who resonate with Chinese travelers, the campaign leveraged their reach and credibility to enhance “The Mall’s” brand image and attract more customers.

1. Festival Celebrations: Prizm aimed to infuse a festive spirit into DFS Auckland’s brand, creating a joyful atmosphere during Double 11, Christmas, and Chinese New Year.

2. Drive Traffic to Offline Store: Employing an engaging strategy, Prizm sought to lure customers to the physical store by introducing a unique gaming experience tied to the festive celebrations.

3. Increase Instore Sales: The overarching objective was to convert heightened engagement into tangible results by boosting instore sales through strategic initiatives.

To achieve these objectives, Prizm, a leading China marketing agency, has crafted a comprehensive multimedia strategy. Leveraging key platforms such as Little Red Book, Facebook, Instagram, Tencent Network Advertisement, and local Chinese media, Prizm’s strategy encompasses a diverse range of tactics. This includes influencer campaigns, strategically placed banner ads, engaging pop-ups, and attention-grabbing open-screen formats. Notably, Prizm has designed creative content tailored for various shopping scenarios, facilitating multi-platform deployment. This nuanced approach ensures maximum brand exposure and facilitates precise targeting to reach the desired audience effectively.

We executed a strategic RED KOL (Key Opinion Leader) campaign to spotlight Auckland DFS. The campaign centered around two main content themes:

1. “What to Buy”: Influencers created content showcasing a curated selection of must-buy items available at Auckland DFS. This included popular products across beauty, fashion, and luxury goods, tailored to the tastes and preferences of Chinese travelers.

2. “Promotions”: Highlighting ongoing promotions and exclusive deals available at DFS, the influencers shared real-time updates and limited-time offers to create urgency and incentivize visits. This included information on discounts, special offers, and exclusive products available only at Auckland DFS.

To maximize impact, influencers were invited for offline store visits where they could experience DFS firsthand and share their shopping journey with their followers. This strategy aimed to provide a genuine, immersive look at what shopping at Auckland DFS has to offer, enhancing trust and engagement.

We crafted two dynamic installations at SkyCity. The first, the Calligraphy Station, featured interactive tablet kiosks where visitors could create their own “Fu” calligraphy for prosperity, printed as spring couplets. The second, “Give Me Five,” offered visitors a chance to receive blessings from the God of Wealth, complemented by captivating lighting effects. Additionally, we introduced an innovative augmented reality (AR) game using voice control technology, allowing participants to command a virtual rabbit to climb the SkyTower by saying “Rabbit.”

Prizm collaborated closely with Fletcher Living to understand their unique requirements and develop a strategic approach. Leveraging the expertise and industry insights, Prizm proposed and implemented a more user-friendly WeChat interface, introducing new functions and improving the overall account operation and content strategy. This revamp aimed to create an engaging and interactive experience for WeChat users, fostering stronger connections with the Fletcher Living brand.

In addition to the WeChat optimization, Prizm developed a comprehensive multi-media strategy to maximize brand exposure and effectively engage the target audience. As part of their innovative approach, Prizm successfully trialed the utilization of the Little Red Book platform, a dynamic social media platform with an active user base. This strategic move allowed Fletcher Living to showcase their brand from a fresh perspective, connecting with the local Chinese community in a more immersive and socially engaging manner.