PlaceMakers WeChat Marketing Ads

Case Studies

PlaceMakers WeChat Marketing Ads

Introduction

PlaceMakers is New Zealand’s leading and largest supplier of building materials and hardware. They have over 74,000 product lines and operates more than 60 stores countrywide. To better cater to New Zealand’s Chinese market, PlaceMakers consulted PRIZM for an effective marketing platform to drive online to offline sales targeting local Chinese builders.

Campaign Details

WeChat advertising channels were deployed to effectively extend their reach to local Chinese builders, improve brand awareness and direct online to offline sales. For example, in their annual Monster Tool Sale event 2021, visitors were directed to their

online platform to conveniently place their orders before they “Click & Collect” at their local stores. Breakfasts were also served at selected stores over the course of the Monster Tool Sale to encourage greater footfall at their stores, leading to more conversions with in-store staff expertise.

Result

PRIZM was able to assist PlaceMakers to build a community through sharing and connecting Chinese builders with relevant and up-to-date industry developments. The ads also successfully achieved its objectives of increasing brand awareness for PlaceMakers and driving online to offline sales.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

AuMake Online Branding and Social Media Advertising

Case Studies

AuMake Online Branding and Social Media Advertising

Background

AuMake is an Australian listed health supplements retail company that operates 14 physical stores located in key precincts on Australia’s east coast and in New Zealand. Driven by the pandemic, AuMake pivoted their business model to drive digital sales and increase their membership numbers. In October 2020, PRIZM led the company in the launch of an online store on WeChat to increase their brand awareness among Chinese users in Australia, New Zealand and Mainland China.

Our Works

PRIZM oversaw the end-to-end marketing for the launch of the WeChat online store. This included strategic publicity on various platforms as well as the production of marketing collateral e.g. ad creatives for the campaign. We also maintained close communication with WeChat and Douyin representatives – enabling us to be nimble in the delivery of compelling narratives during the campaign.

 

Details of the launch were publicised via paid ads on popular Chinese social media platforms (WeChat, Douyin, and Toutiao) as well as ad placements in traditional local media and cross-marketing via the “mom & baby” vertical.

 

The number of membership registrations was tracked as a success metric for the campaign.

Result

The marketing campaign spanned across 3 months and PRIZM assisted AuMake in acquiring more than 12,000 membership registrations and generated brand awareness online. AuMake was also able to use the data collected to conduct subsequent analysis for further remarketing as they continue to increase their online presence.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

Wukong Media Planning & Buying

Case Studies

Wukong Media Planning & Buying - WeChat Moment Ads

Project Introduction

As a solution to provide quality Chinese education for students living in overseas countries age 4 – 15 years old, WuKong Education was developed; an online education institution. In 2019, WuKong Education worked with Prizm in an attempt to expand its business amongst the global Chinese communities. With a distinct target audience and direction, WeChat’s Moment and Banner Ads were advantageous to deliver this message to the Chinese public.

Result

Thanks to the online presence of WeChat users, WuKong established a valuable customer base and rapid growth in a short period. More than 150 million exposures were recorded due to the advertisements posted and also accumulated a vast amount of sales leads.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

Thursday Plantation New Product Launch Campaign

Case Studies

Thursday Plantation New Product Launch Campaign

Background

Thursday Plantation, an Australian brand specializing in health and beauty products derived from natural oils, introduced a series of new face mask products in 2019. To enhance customer relationships, an offline event was organized in Sydney to launch the new products. Subsequently, the brand sought to amplify its reach and engagement through a digital experience in collaboration with Prizm.

Objective

The primary goal was to promote the new face mask series by creating a digital experience that provided customers with a deeper understanding of the products. Specifically, Thursday Plantation aimed to strengthen its brand connection with customers, enhance its reputation, and increase brand awareness. Prizm was tasked with designing an engaging mobile app game to facilitate user interaction and generate interest in the new product line.

Solution

In response to Thursday Plantation’s needs, Prizm developed a mobile app game available on app stores. Users were prompted to answer questions about their skin conditions and product preferences. Following this, users would take a photo of their face, and the app would recommend a suitable face mask, displaying the potential benefits through before-and-after results on their photo. This interactive approach provided users with personalized recommendations and an engaging way to explore the new face mask products.

Result

The implementation of the digital experience yielded significant results for Thursday Plantation. The brand successfully collected valuable user data, including photos taken by users. To further incentivize participation, the company initiated a campaign where a randomly selected user received a prize based on their submitted photo. This approach effectively bridged online and offline engagement, resulting in an enhanced brand connection with customers, improved reputation, and increased brand awareness. Users were motivated to share their experiences by posting pictures on their social media accounts, contributing to the overall success of the campaign.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

Mercedes-Benz Botany WeChat Content Marketing

Case Studies

Mercedes-Benz Botany WeChat Content Marketing

Campagin Introduction

Mercedes- Benz Botany is the largest Mercedes- Benz showroom in New Zealand, where quality ranges of Mercedes-Benz vehicles and services are available. From the steady growth of Chinese customers, a WeChat official account was established to deliver the brand’s message and to associate with the local Chinese public.

Our Works

Our team believed advertising during Chinese New Year would be ideal to appeal to the Chinese community. Thus, CNY advertorials were published with substantial information about the company and products for the company to captivate the Chinese demographic.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

Barfoot & Thompson CNY O2O Campaign

Case Studies

Barfoot & Thompson CNY O2O Campaign -- 寻宝闹新春

Background

Barfoot & Thompson, New Zealand’s largest real estate agency located in Auckland, sponsored the Chinese New Year (CNY) Festival & Market Day at ASB Showgrounds in 2020. The company aimed to strengthen its connection with the local Chinese community during the festive season. To achieve this, Barfoot & Thompson collaborated with Prizm to create an online-to-offline campaign centered around Chinese New Year, with the dual goals of collecting user data and increasing subscribers on its social media platforms.

Objective

The primary objective for Barfoot & Thompson was to enhance its engagement with the local Chinese community and leverage the festive atmosphere of Chinese New Year. The specific goals included collecting valuable user data and increasing the number of subscribers on Barfoot & Thompson’s social media platforms, enhancing its online presence within the target audience.

Solution

Prizm worked with Barfoot & Thompson to implement an interactive kiosk at the CNY Festival & Market Day. Participants were encouraged to play a game on the kiosk, and before engaging in the game, they had to input their personal information on their phones to receive a QR code, which activated the game.

The game involved participants looking at a map of houses, including Barfoot & Thompson buildings. Within 30 seconds, participants had to select all the Barfoot & Thompson buildings on the map. The scoring system determined the quality of prizes, including cash prizes, based on the participants’ performance in the game.

Result

The campaign was successful in achieving its objectives. Over 200 users actively participated in the activity during the campaign day, and these participants also subscribed to Barfoot & Thompson’s WeChat official account. The engagement was not only festive but also fruitful, as Barfoot & Thompson effectively collected valuable user data. This data could be utilized for future marketing activities, ensuring targeted outreach to the right audience and further strengthening the company’s brand presence within the local Chinese community.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

SkyCity’s Rat-astic Lucky Bags Up For Grabs

Case Studies

SkyCity's Rat-astic Lucky Bags Up For Grabs

Background

SkyCity, an entertainment group with an array of activities in Auckland, aspired to captivate more local and international visitors during the Chinese New Year. Good luck and fortune are two things typically associated with Chinese New Year and casinos, and thus it draws parallels to people visiting casinos.

Objective

As an online and offline campaign, participants will first complete a survey online, which includes the inputting of personal information (name, email addresses), personal interests to have an understanding of their zodiac sign. After this, the participants will receive a QR code in which they will visit an interactive vending machine located at SkyCity to receive their ‘fortune.’ As they proceed to the machine and scan their QR code, participants will collect their lucky bag, which will include coupons to SkyCity’s stores and sponsors. 

Solution

As an online and offline campaign, participants will first complete a survey online, which includes the inputting of personal information (name, email addresses), personal interests to have an understanding of their zodiac sign. After this, the participants will receive a QR code in which they will visit an interactive vending machine located at SkyCity to receive their ‘fortune.’ As they proceed to the machine and scan their QR code, participants will collect their lucky bag, which will include coupons to SkyCity’s stores and sponsors. 

Result

The notion of receiving a fortune creates a sense of authenticity that associates traditional Chinese New Year activities, which prompted a high interest in both Chinese and international visitors. This campaign attracted above 5000 participants, and of those 5000 participants, almost everyone followed SkyCity’s social media platforms.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

L’Occitane New Product Launch Campagin

Case Studies

L'Occitane New Product Launch Campagin

Background

In celebration of Mother’s Day 2019, L’Occitane introduced a new fragrance product range. To amplify the launch, L’Occitane collaborated with Prizm to implement an online-to-offline interactive campaign, integrating a vending machine and Facebook advertisements. Prior to the product release, Facebook ads were strategically broadcasted to capture the attention of potential customers and increase awareness of the new fragrance line.

Objective

The primary objective for L’Occitane was to create a buzz around their new fragrance product range in conjunction with Mother’s Day. The focus was on leveraging an online-to-offline strategy to engage potential customers, capture their personal information, and drive them to redeem product samples from a vending machine located at an offline store. The overarching goal was to enhance brand awareness and establish a direct line of communication with the target audience.

Solution

Prizm worked with L’Occitane to devise a multifaceted campaign strategy. Facebook advertisements served as the initial point of engagement, redirecting users to a chat-box on Facebook Messenger. Through this platform, users were prompted to provide personal information such as email addresses and product preferences. Upon completion, users received a QR code that could be used to redeem a gift, including product samples, from the L’Occitane vending machine situated at an offline store.

Result

The campaign yielded significant results for L’Occitane on both fronts. The data collected from Facebook users provided valuable insights for future marketing activities, allowing for targeted outreach to a potential audience. The campaign attracted over 500 participants within a week, indicating successful engagement. Moreover, the interactive nature of the campaign, facilitated by Facebook Messenger, strengthened the brand relationship with customers. L’Occitane not only directly communicated with Facebook users but also gained a comprehensive understanding of their personal preferences through the data collection process, contributing to a more personalized and effective marketing approach.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.