Case Studies

SkyCity's Rat-astic Lucky Bags Up For Grabs

Background

SkyCity, an entertainment group with an array of activities in Auckland, aspired to captivate more local and international visitors during the Chinese New Year. Good luck and fortune are two things typically associated with Chinese New Year and casinos, and thus it draws parallels to people visiting casinos.

Objective

As an online and offline campaign, participants will first complete a survey online, which includes the inputting of personal information (name, email addresses), personal interests to have an understanding of their zodiac sign. After this, the participants will receive a QR code in which they will visit an interactive vending machine located at SkyCity to receive their ‘fortune.’ As they proceed to the machine and scan their QR code, participants will collect their lucky bag, which will include coupons to SkyCity’s stores and sponsors.

Solution

Result

The notion of receiving a fortune creates a sense of authenticity that associates traditional Chinese New Year activities, which prompted a high interest in both Chinese and international visitors. This campaign attracted above 5000 participants, and of those 5000 participants, almost everyone followed SkyCity’s social media platforms.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

Case Studies

L'Occitane New Product Launch Campagin

Background

In celebration of Mother’s Day 2019, L’Occitane introduced a new fragrance product range. To amplify the launch, L’Occitane collaborated with Prizm to implement an online-to-offline interactive campaign, integrating a vending machine and Facebook advertisements. Prior to the product release, Facebook ads were strategically broadcasted to capture the attention of potential customers and increase awareness of the new fragrance line.

Objective

The primary objective for L’Occitane was to create a buzz around their new fragrance product range in conjunction with Mother’s Day. The focus was on leveraging an online-to-offline strategy to engage potential customers, capture their personal information, and drive them to redeem product samples from a vending machine located at an offline store. The overarching goal was to enhance brand awareness and establish a direct line of communication with the target audience.

Solution

Prizm worked with L’Occitane to devise a multifaceted campaign strategy. Facebook advertisements served as the initial point of engagement, redirecting users to a chat-box on Facebook Messenger. Through this platform, users were prompted to provide personal information such as email addresses and product preferences. Upon completion, users received a QR code that could be used to redeem a gift, including product samples, from the L’Occitane vending machine situated at an offline store.

Result

The campaign yielded significant results for L’Occitane on both fronts. The data collected from Facebook users provided valuable insights for future marketing activities, allowing for targeted outreach to a potential audience. The campaign attracted over 500 participants within a week, indicating successful engagement. Moreover, the interactive nature of the campaign, facilitated by Facebook Messenger, strengthened the brand relationship with customers. L’Occitane not only directly communicated with Facebook users but also gained a comprehensive understanding of their personal preferences through the data collection process, contributing to a more personalized and effective marketing approach.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.