The sailboat game proved to be a tremendous success, driving significant results for SkyCity. Around half of the participants were successfully motivated to visit the offline store to redeem their vouchers, indicating a high conversion rate from online engagement to in-store foot traffic. This translated into increased sales conversions and a positive impact on the overall business. The campaign successfully achieved its objective of engaging customers online, driving them to the offline store, and ultimately boosting sales performance.

More than a thousand visitors were attracted to the booth and more than 500 families received the framed photographs. The campaign also led to an increased number of followers to Barfoot & Thompson’s Official WeChat account. Through celebrating this important festival for the Chinese, it further augments Barfoot & Thompson’s brand values of diversity and successfully drawing parallels to the common values that this family brand shares with the Chinese culture.

The campaign achieved remarkable success in driving foot traffic to DFS’ physical store. Through the incorporation of technology and social media, DFS effectively engaged their target audience and provided them with a memorable and distinctive experience. Additionally, the campaign enabled DFS to collect valuable customer data, including email addresses and social media profiles, empowering them to inform future marketing activities and tailor their strategies to better target potential customers.

The digital activation proved to be an outstanding success. Participants thoroughly enjoyed the experience of creating their own personalized FU character, fostering a sense of pride and cultural appreciation. The campaign successfully achieved its goal of educating and connecting diverse communities with Lunar New Year traditions. Through the tangible takeaway of the printed FU characters, participants were able to continue celebrating and sharing their experiences beyond the digital realm, further spreading awareness and understanding of this important cultural event. The campaign’s positive reception and engagement reinforced the value of inclusive and interactive initiatives in promoting cultural exchange and appreciation.

The marketing campaign spanned across 3 months and PRIZM assisted AuMake in acquiring more than 12,000 membership registrations and generated brand awareness online. AuMake was also able to use the data collected to conduct subsequent analysis for further remarketing as they continue to increase their online presence.

Thanks to the online presence of WeChat users, WuKong established a valuable customer base and rapid growth in a short period. More than 150 million exposures were recorded due to the advertisements posted and also accumulated a vast amount of sales leads.

The implementation of the digital experience yielded significant results for Thursday Plantation. The brand successfully collected valuable user data, including photos taken by users. To further incentivize participation, the company initiated a campaign where a randomly selected user received a prize based on their submitted photo. This approach effectively bridged online and offline engagement, resulting in an enhanced brand connection with customers, improved reputation, and increased brand awareness. Users were motivated to share their experiences by posting pictures on their social media accounts, contributing to the overall success of the campaign.

The campaign was successful in achieving its objectives. Over 200 users actively participated in the activity during the campaign day, and these participants also subscribed to Barfoot & Thompson’s WeChat official account. The engagement was not only festive but also fruitful, as Barfoot & Thompson effectively collected valuable user data. This data could be utilized for future marketing activities, ensuring targeted outreach to the right audience and further strengthening the company’s brand presence within the local Chinese community.