Freedom NZ:1 million impressions in 2 months

Case Studies

Freedom NZ: 1 million impressions in 2 months

Background

Freedom is a well-known lifestyle furniture and homeware brand with strong presence in Australia and New Zealand. However, they had not explored the Chinese market and lacked a focused strategy for this demographic. Recognizing the potential of the Chinese community in terms of population and purchasing power, Freedom aimed to create a dedicated strategy to tap into this market.

Objective

Freedom New Zealand set a clear objective: to develop a comprehensive Chinese-targeted marketing strategy that would effectively engage the local Chinese community. Their aim was to bridge the gap between their offerings and the preferences and aspirations of the Chinese demographic.

Solution

Freedom turned to Prizm for their expertise. Prizm crafted a tailored approach, aligning Freedom’s offerings with the desires of the local Chinese community. We leveraged Chinese social media platforms, focusing on WeChat and Little Red Book as primary channels for engaging with the target group and sharing compelling content. In addition to content, effective advertising placements were implemented to reach and engage the target audience.

Result

Through this collaboration, Freedom successfully executed their Chinese targeting marketing strategy, establishing a presence on WeChat, Little Red Book, and GDT (Tencent ads), effectively reaching and engaging the local Chinese community. 


In just three months, Freedom’s Chinese social media accounts gained a dedicated following, demonstrating a positive reception among the target audience. Furthermore, Prizm’s strategic ad placements on GDT generated an impressive 1 million impressions over two months, extending the reach of Freedom’s messaging and offerings.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

Barfoot & Thompson Lunar New Year 2023

Case Studies

Barfoot & Thompson Lunar New Year 2023

Background

Barfoot & Thompson is one of New Zealand’s oldest and most respected real estate companies, established in 1923. With headquarters in Auckland, it operates throughout Auckland and Northland, offering a wide range of real estate services and maintaining a strong reputation for integrity and professionalism.

Barfoot & Thompson proudly served as the primary sponsor of the 2023 Chinese New Year Festival & Market Day, a vibrant event where they celebrated the Chinese New Year alongside the local Chinese community. Additionally, they wanted to set up a stall at the event to further engage and participate in the festivities.

Objective

Our objective was to deepen brand engagement, forge meaningful connections with the Asian community. We aimed to create a Chinese New Year themed activations that resonated with cultural values and reflected Barfoot & Thompson’s understanding and appreciation of Asian traditions.

Solution

To achieve our objectives, we designed a Photo Booth and Ring Toss activation campaign for Barfoot & Thompson that incorporated elements of Chinese New Year traditions and cultural symbols, allowing participants to take part in the game, take memorable photos and share them on social media to win prizes.

Result

The Photo Booth generated significant social media shares, expanding Barfoot & Thompson’s reach and amplifying brand exposure. The Ring Toss game created friendly competition and longer interactions, forging memorable connections with the brand. 

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

Auckland Airport Content Creation

Case Studies

Auckland Airport

Background

The duty-free shopping sector has a significant contribution to Auckland Airport’s overall revenue. However, the decline in tourists during Covid-19 pandemic, particularly from China, prompted Auckland Airport to recognize the untapped potential of the local Chinese market with its substantial spending power.

Objective

In response, Auckland Airport aimed to revitalize The Mall, its online shopping site, among the local Chinese community. Their primary objectives were to increase brand awareness and drive traffic to the online platform, adapting to the pandemic’s changing landscape.

Solution

Prizm meticulously devised a tailored multimedia strategy by capitalizing on the unique positioning and functionalities of various media channels, organized into stages, to achieve the objectives. Targeted campaigns, synchronized with key festivals and events, were deployed to maximize brand exposure and engagement among the local Chinese community.

 

Regarding media channels, Auckland Airport’s WeChat account was strategically harnessed as the central platform for brand representation. This approach established a direct and engaging line of communication with the intended audience. Prizm also collaborated with local media platforms to further amplify The Mall’s exposure within the local Chinese community. 

 

Additionally, Prizm maximized reach and engagement by partnering with the Little Red Book influencers. This comprehensive approach ensured that the message reached a wider audience and resonated effectively with the target market, ultimately driving increased traffic, and bolstering brand awareness within the local Chinese community.

Result

Prizm’s strategy, integrating the WeChat account, local media partnerships, and Little Red Book influencers, broadened Auckland Airport’s message and resonated with the target audience. The approach effectively conveyed excitement and exclusivity around The Mall’s offerings, driving traffic and enhancing brand awareness within the local Chinese community.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

Barfoot & Thompson 2022 Christmas AR Campaign

Case Studies

Barfoot & Thompson 2022 Christmas AR Campaign

Background

During Christmas 2022, Barfoot & Thompson launched an engaging online AR Filter campaign on Facebook and Instagram. This campaign aimed to provide customers with an interactive and festive experience.

Objective

The objective was to enhance brand engagement and create a memorable connection with customers during the holiday season using augmented reality technology.

Solution

Barfoot & Thompson developed an AR Filter that allowed users to swap different Christmas headbands by shaking their heads. This playful and interactive feature aimed to bring joy and promote the Barfoot & Thompson brand.

Result

The campaign garnered high engagement as users actively participated in the AR Filter experience, sharing their festive photos on social media. The campaign successfully increased brand visibility and fostered positive brand associations during Christmas. 

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

SkyCity 2022 Moon Festival AR Campaign

Case Studies

SkyCity Moon Festival 2022

Background

The Chinese Moon Festival, also known as the Mid-Autumn Festival, holds great cultural significance for the Asian community, particularly those of Chinese heritage. Understanding the importance of this festival and its potential for marketing, SkyCity Auckland embarked on an innovative augmented reality (AR) campaign.

Objective

To showcase SkyCity’s unwavering commitment to embracing and celebrating cultural diversity, particularly within the Asian community, and to drive foot traffic to their establishments. By actively engaging with the Asian community and crafting an extraordinary celebration of the Aisan festival, we aimed to not only deepen brand loyalty but also attract a significant influx of visitors to SkyCity’s venues.

Solution

We set up a Guanghan Temple beneath the Sky Tower into a cube. Visitors scanned the cube with their cameras, triggering an enchanting AR experience. Chang’E and the Jade Rabbit would fly out upon the cloud and dance in front of the audience. Additionally, the exhibit provided an opportunity for visitors to learn about the Chinese legend of the Moon Festival.

Result

The Moon Festival Themed AR campaign captivated visitors, immersing them in the legend and creating a sense of wonder. Participants captured photos and shared their experiences, fostering a deeper connection with the festival. 

The AR experience became highly popular within two weeks, and it contributed to increased foot traffic and consumer spending. SkyCity benefited from the initiative, receiving positive responses from customers. It was not only a successful technological showcase but also a practical effort to encourage shopping and social interaction.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

Barfoot & Thompson 2022 Moon Festival AR Campaign

Case Studies

Barfoot & Thompson 2022 Moon Festival AR Campaign

Background

As a marketing agency specializing in Chinese marketing in the New Zealand market, we understand the importance of fostering connections and embracing cultural diversity. With the Moon Festival, being a significant occasion for the Chinese community.

Objective

Our objective was to create an immersive campaign that would further engage and bond with the local Chinese community while bringing Chinese culture to people here, also celebrate the Moon Festival and provide a unique experience for Barfoot & Thompson’s clients and partners. 

Solution

In collaboration with Barfoot & Thompson, PRIZM developed a cutting-edge idea: the Moon Festival AR Campaign on Instagram and Facebook. This campaign allowed all Barfoot & Thompson clients and partners to partake in the digital AR moonlighting experience. Participants were encouraged to choose their preferred location, record a video with their own background, and witness the AR Moon lighting up. This personalized touch enabled them to create unique festival greetings, adding a touch of magic to their Moon celebrations.

Result

The response to the campaign was overwhelmingly positive, with participants expressing their delight in being able to celebrate the Moon Festival in such an innovative way. By leveraging the power of AR technology, we successfully engaged the local Chinese community and fostered a stronger bond with Barfoot & Thompson’s clients and partners. The campaign not only brought joy and excitement to those involved but also showcased the vibrant Chinese culture to a wider audience in New Zealand.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

WuCha WeChat Content Retainer

Case Studies

WuCha WeChat Content Retainer

Background

WuCha Auckland, a bubble tea brand, expanded rapidly in Auckland since its 2018 debut, now with nine branch stores. To target local Chinese New Zealanders aged 18-35, WuCha collaborated with Prizm for strategic marketing.

Objective

Connect with the 18-35 demographic through effective marketing, particularly on WeChat, focusing on the younger generation, known as primary consumers of bubble tea.

Solution

Prizm leveraged WeChat advertisements, a cost-efficient channel, and designed H5 games tailored to different seasons and events. For example, during Valentine’s Day and Chinese New Year, games offered prizes like ‘buy one, get one free’ coupons.

Result

The WeChat strategy, coupled with engaging H5 games, significantly boosted sales conversion. The one-year campaign garnered over 5000 followers on WuCha’s social media, a notable achievement given the targeted demographic’s size.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

Barfoot & Thompson 2022 Easter AR Campaign

Case Studies

Barfoot & Thompson 2022 Easter AR Campaign

Background

When faced with the COVID-19 restrictions, Barfoot & Thompson, a prominent real estate company, had to find innovative ways to engage with their customers during the Easter season. With physical interactions limited, they would not only maintain brand awareness but also provide a fun and engaging experience for their customers. 

Objective

Barfoot & Thompson’s primary goal was to stay connected with their customers and foster brand engagement during Easter, despite the challenges posed by the pandemic. They aimed to leverage technology and social media platforms to create an interactive campaign that would not only entertain customers but also encourage them to share the experience with their friends and family.

Solution

In collaboration with Prizm, Barfoot & Thompson devised an augmented reality (AR) filter campaign to captivate their audience. The campaign was strategically promoted on Barfoot & Thompson’s Instagram and Facebook account, making it accessible to all Instagram users. The AR filter provided a playful and interactive way for customers to engage with the brand, allowing them to immerse themselves in a unique experience and showcase their creativity.

Result

By embracing technology and adapting their marketing strategy, Barfoot & Thompson successfully maintained brand awareness and customer engagement during the Easter period. The AR filter campaign not only entertained customers but also enabled them to share their experience, extending the reach of the brand to a wider audience. The campaign showcased Barfoot & Thompson’s commitment to innovation and their willingness to adapt to changing circumstances. This display of creativity and resilience is likely to be appreciated by their customers, strengthening the brand’s reputation and fostering customer loyalty.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

SkyCity 2022 LNY Online Activations

Case Studies

SkyCity 2022 LNY Online Activations

Background

Due to the challenges posed by Covid restrictions during the Lunar New Year campaign launch, we, as a specialized marketing agency in Chinese marketing within the New Zealand market, joined forces with SkyCity to execute impactful online campaigns that would ensure a safe yet memorable celebration. 

Objective

Our primary objective was to curate immersive online experiences that would authentically capture the essence of Lunar New Year, even amidst physical distancing measures. We aimed to foster a strong sense of community connection by delivering personalized greetings and leveraging digital platforms to create a virtual gathering space.

Solution

To achieve our goals, we devised two innovative campaigns in collaboration with SkyCity. The “FU Customization” project empowered users to personalize the auspicious “FU” symbol, enabling them to print and display it in their homes. Additionally, we designed an engaging Augmented Reality (AR) Filter experience that immersed participants in vibrant Lunar New Year elements, allowing them to capture photos and videos of their personalized greetings for seamless sharing on social media platforms.

Result

Despite the limitations imposed by the Covid pandemic, our online campaigns triumphed in bringing the festive spirit directly into the participants’ homes. These campaigns successfully facilitated the creation of personalized greetings, fostering a profound sense of community connection during a time of physical separation. Leveraging strategic collaborations with influential individuals, we amplified the reach and engagement of our initiatives, ensuring that this Lunar New Year celebration would be remembered as a remarkable and memorable experience for all involved.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.

OSIM WeChat Marketing Ads

Case Studies

OSIM WeChat Marketing Ads

Introduction

OSIM is a global leader in healthy lifestyle products and operates a wide point-of-sales network with more than 426 outlets in more than 90 cities across 19 countries and territories. OSIM Australia reached out to PRIZM as they wanted to improve their branding and increase lead generation among the Chinese community in Australia.

Campaign Details

PRIZM anchored the digital marketing campaign for OSIM Australia using the commonly used Tencent platform among Chinese users and created WeChat Moments ads. With a clear objective and clearly defined target audience, PRIZM was able to harness features of the ads to enable a one-stop experience for the users.

The landing page contained all the necessary information to educate the users, hence it was a natural progression when it came to capturing lead information. The landing page also included a CTA (call-to-action) button where the users could contact OSIM Australia’s customer service department directly, reducing the need to be redirected to another page to do so.

Result

PRIZM helped OSIM to achieve their original objectives of brand awareness among Chinese users in Australia through delivery of eye-catching ads on a platform most suitable for its target audience. PRIZM managed to deliver stellar results by having a campaign reach of 600,000+ users and collected plenty of direct sales leads through the ads.

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At Prizm Group, we're passionate about crafting success stories for our clients in the Chinese market. Join us on this journey and unlock the boundless potential of your business in China.