Connect with the 18-35 demographic through effective marketing, particularly on WeChat, focusing on the younger generation, known as primary consumers of bubble tea.

Barfoot & Thompson’s primary goal was to stay connected with their customers and foster brand engagement during Easter, despite the challenges posed by the pandemic. They aimed to leverage technology and social media platforms to create an interactive campaign that would not only entertain customers but also encourage them to share the experience with their friends and family.

Our primary objective was to curate immersive online experiences that would authentically capture the essence of Lunar New Year, even amidst physical distancing measures. We aimed to foster a strong sense of community connection by delivering personalized greetings and leveraging digital platforms to create a virtual gathering space.

PRIZM anchored the digital marketing campaign for OSIM Australia using the commonly used Tencent platform among Chinese users and created WeChat Moments ads. With a clear objective and clearly defined target audience, PRIZM was able to harness features of the ads to enable a one-stop experience for the users.

The landing page contained all the necessary information to educate the users, hence it was a natural progression when it came to capturing lead information. The landing page also included a CTA (call-to-action) button where the users could contact OSIM Australia’s customer service department directly, reducing the need to be redirected to another page to do so.

MegaTEL partnered up with Prizm in hopes to access the local Chinese demographic through the WeChat platform – a Chinese multi-purpose messaging, social media app- to alleviate sales leads in a cost-efficient mean in conjunction with the enhancement of brand awareness, and influence amongst the Chinese audience in New Zealand.

Careful thought was put into the Chinese content and typesetting for the promotional articles on WeChat. The user interface also aimed at providing a unique experience for viewers who were used to the linear scroll while viewing WeChat articles. PRIZM initiated the idea of a long-scrolling article with sections providing alternative views (e.g. clicking for a pop-up image or horizontal scrolling for comic-style strip), which were made possible with coding. Visuals were centred around the cellular level with an element of etherealism to highlight the key features of MitoQ’s products. The conceptualised artwork and copywriting were refined over various iterations to ensure that it achieves subtle yet skilful messaging.

The primary objective for MitoQ was to revise its brand image and cultivate customer loyalty. The focus was on leveraging digital activities, particularly online H5 games, to engage the target audience. By choosing the Chinese New Year period, the aim was to capitalize on the festive atmosphere and align the game with a specific theme, thereby enhancing its appeal to users.

To enter and to appeal to the Chinese market, Citta chose to work with Prizm as this was an area out of their expertise. Prizm developed an official account for Citta on WeChat, and inside this made a “Mini Site” for them, which allowed users to efficiently seek product information that they would have an interest in.